Manager, Paid Search

TL;DR

Manager, Paid Search: Leading and scaling paid search and Google Ads programs for a restaurant technology company with an accent on ROI, growth, and experimentation. Focus on continuous testing and optimization across Google's different advertising channels and driving measurable business impact.

Location: Hybrid, Boston, Massachusetts, United States. Candidates must be authorized to work in the United States.

Salary: $98,000—$157,000 USD

Company

hirify.global creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

What you will do

• Own Microsoft & Google Ads strategy, including Search, Performance Max, Display, & YouTube.
• Drive scalable growth through continuous testing and optimization while maintaining efficiency targets (CAC, ROAS, LTV).
• Manage and optimize monthly budgets, identifying opportunities to reallocate spend.
• Lead keyword strategy, bidding optimizations, targeting, and creative & landing page testing.
• Analyze performance trends, identify insights, and clearly communicate results.
• Develop and maintain dashboards and reporting that track performance against KPIs.

Requirements

• 6+ years of experience in performance marketing, with deep expertise in paid search and Google Ads.
• Track record of managing & scaling high-budget media programs with measurable ROI.
• Advanced knowledge of Google Ads platform, bidding strategies, attribution models, and audience segmentation.
• Strong analytical skills with the ability to interpret data and turn insights into action.
• Excellent communication skills with the ability to influence stakeholders at all levels.

Nice to have

• Familiarity with experimentation frameworks, incrementality testing, and attribution modeling.
• Experience in high-growth, SaaS environments.
• Strong understanding of landing page optimization and conversion rate optimization best practices.

Culture & Benefits

• Hybrid work model that fosters in-person collaboration while valuing individual needs.
• Competitive compensation and benefits programs that attract, retain, and motivate top talent.
• Commitment to diversity, equity, and inclusion, creating equitable opportunities for all.
• Access to AI tools across all disciplines to empower building faster and with higher quality.
• Flexible total rewards package designed to meet changing needs.