CRM Manager (Marketing)

TL;DR

CRM Manager (Marketing): Developing and executing CRM strategies to enhance customer interaction and drive business results with an accent on customer insights and multichannel campaign management. Focus on data-driven optimization, leveraging analytics, and cross-functional collaboration.

Location: Remote (Global)

Company

hirify.global is a rapidly growing online English school dedicated to providing top-tier education for children aged 4-12 worldwide.

What you will do

• Apply customer insight frameworks (such as Jobs To Be Done, Persona Development, Empathy Mapping) to understand customer needs.
• Develop and execute CRM strategies using insights to enhance customer interaction via Bloomreach.
• Design and implement engaging multichannel campaigns (email, WhatsApp, SMS, push) tailored to customer segments.
• Leverage analytics tools to analyze campaign performance and refine strategies based on robust data.
• Collaborate with product, sales, product marketing, and analytics teams for CRM strategy alignment.

Requirements

• Proficient with Bloomreach or similar CDPs for data management, campaign execution, and analytics.
• Skilled in email design and coding using tools like Stripo.
• Competent in using analytics platforms and/or SQL for data analysis and decision-making.
• Fluent in English at an Upper-Intermediate level or higher.

Nice to have

• Copywriting skills.

Culture & Benefits

• Fully remote work from the comfort of your home or coworking.
• International young team.
• Unlimited holidays.