Senior Paid Social Creative Strategist

TL;DR

Senior Paid Social Creative Strategist: Shaping the roadmap and building a robust pipeline of performance creative for paid social advertising across key platforms to drive tangible business results. Focus on translating consumer insights and performance data into high-converting ad creative and identifying breakout formats or platforms.

Location: Remote (US)

Salary: $114,000 - $203,000 (yearly)

Company

hirify.global is a product company leveraging deep technology and data science to make getting life insurance faster, easier, and better for families.

What you will do

• Shape the roadmap and build a robust pipeline of performance creative for paid social advertising across platforms including Instagram, Facebook, TikTok, and X.
• Stay on top of trends and competitor strategies, identifying breakout formats or platforms to gain a competitive edge.
• Conduct deep consumer research to understand audience pain points and translate insights into powerful ad messaging.
• Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices.
• Provide clear, actionable feedback to the creative team to ensure assets are optimized for performance on each platform.
• Collaborate closely with media buying and growth teams to analyze ad performance data and identify opportunities for creative testing and iteration.

Requirements

• 5-10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role.
• Proven experience working for direct-to-consumer (DTC) brands and with non-physical products (e.g., in the fintech space).
• Deep knowledge of direct response (DR) best practices and a strong portfolio demonstrating a strategic approach.
• Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback.
• Proficiency in leveraging performance data to inform and optimize creative decisions.
• Detail-oriented and capable of meeting tight deadlines in a fast-paced environment.

Culture & Benefits

• Dedicated to building a diverse, inclusive, and authentic workplace.
• Offers a comprehensive US benefits package.
• Encourages applications even if past experience doesn't perfectly align with every qualification.
• Committed to being an equal opportunity employer valuing diversity and inclusion.