Senior Creative Strategist (Paid Social)

TL;DR

Senior Creative Strategist (Paid Social): Owning the strategy, delivery, and performance of paid social creative across Meta and TikTok for a high-growth DTC brand with an accent on driving acquisition and growth. Focus on developing insight-led creative strategies, analyzing performance metrics, and managing high volumes of creative assets at scale.

Location: Hybrid (3 days per week in the London office)

Salary: £60,000–£70,000

Company

A fast-scaling, international direct-to-consumer (DTC) business in a pivotal growth phase.

What you will do

• Own end-to-end paid social creative strategy, from concept to delivery and performance reporting.
• Scale creative volume without compromising quality or results.
• Influence stakeholders and challenge thinking on creative effectiveness for social platforms.
• Balance creative instinct with data and performance insights.
• Manage agencies, creators, and internal teams across multiple workstreams.

Requirements

• Strong experience in Meta paid social creative strategy.
• Ability to develop insight-led creative strategies, briefs, and testing frameworks.
• Proficiency in analysing performance metrics (CTR, CVR, CPA) and applying learnings.
• Experience managing high volumes of creative assets at scale.
• Collaboration with paid media teams to scale winning creative and drive acquisition.
• Experience in stakeholder, agency, and junior team management.

Nice to have

• Exposure to TikTok creative formats, hooks, and testing methodologies.

Culture & Benefits

• Hybrid working (3 days per week in the London office) and flexi hours.
• 25 days holiday.
• Share options, private medical/dental, and pension.
• Opportunity to join a business with aggressive international growth plans.