Strategy Director, DCO (AdTech)

TL;DR

Strategy Director, DCO (AdTech): Defines and implements dynamic creative strategies for key client accounts, focusing on leading best-in-class digital media strategies and leveraging AI and technology enablement. Focus on overseeing DCO campaign execution, optimizing performance through data-driven insights, and mentoring junior team members.

Location: Hybrid in New York, requiring a minimum of 3 days a week in the office.

Company

hirify.global, through its Artbot platform, is a next-generation content orchestration company combining creative engineering, AI, and scaled operations for data-driven, personalized creative solutions in ad tech.

What you will do

• Define and drive strategic direction for Artbot DCO campaigns aligning with client and business goals.
• Act as a trusted advisor to senior stakeholders, fostering collaboration and seamless communication.
• Oversee DCO campaign conception, execution, and performance analysis, integrating personalization tactics.
• Develop robust measurement frameworks to optimize digital strategies using data-driven insights.
• Manage and mentor junior team members, ensuring resource allocation and professional development.
• Stay abreast of digital media landscape trends, including AI-driven marketing and emerging technologies.

Requirements

• 5+ years of experience in a relevant media role.
• Strong understanding of the digital media landscape, media planning, buying, and activation across programmatic and social platforms.
• Experience working with senior stakeholders across internal teams, clients, and agencies.
• Proven ability to think strategically and apply analytical rigor to optimize digital media performance.
• Confidence in designing and implementing robust measurement frameworks for digital strategy effectiveness.
• Experience in conceiving and delivering successful DCO campaigns.

Nice to have

• Knowledge of social ads manager platforms (e.g., Meta Ads Manager, TikTok Ads, LinkedIn Ads).
• Familiarity with dynamic-feed ad serving and HTML5 capabilities.
• Understanding of the creative production process from concept to execution.
• Experience developing digital media strategies on a global or regional scale.

Culture & Benefits

• Expected to work from an office a minimum of 3 days a week.
• Focus on providing the best training, onboarding, and employee experience.
• Fostering a culture of learning, growth, and high performance.
• Committed to diversity and equal opportunity employment.
• Utilizes AI in recruitment to enhance job postings and filter keywords, with human review central to decisions.