Senior Product Marketing Manager (Adtech)

TL;DR

Senior Product Marketing Manager (Adtech): Driving revenue growth through go-to-market strategies for hirify.global's core product domains with an accent on messaging, positioning, adoption, and growth initiatives. Focus on translating technical concepts into compelling narratives, developing data-driven strategies, and thriving in a fast-paced environment.

Location: Herzliya

Company

hirify.global is a global company operating in 20 countries across five continents, reflecting the diverse and multicultural world.

What you will do

• Own product domains from a PMM perspective, including strategy, positioning, messaging, adoption, and growth initiatives.
• Plan and execute comprehensive go-to-market strategies to drive growth across new and existing business.
• Lead major GTM efforts and ongoing product marketing operations, activating strategies across multiple channels through sales enablement, content marketing, demand generation, and adoption campaigns.
• Develop compelling, differentiated messaging that resonates with the target audience and drives measurable business impact.
• Work alongside product, marketing, sales, partnerships, and customer success teams to identify and act on growth opportunities.
• Drive cross-functional initiatives independently, taking full ownership from strategy through execution.

Requirements

• 5+ years of experience in B2B SaaS product marketing, serving mid-market and enterprise customers.
• Proven track record of successfully leading GTM initiatives with measurable business impact.
• Technical understanding with the ability to deeply grasp and articulate products to diverse audiences (sales, customers, executives).
• Exceptional messaging crafting skills—ability to develop compelling narratives that drive adoption and revenue.
• English: Native speaker required
• Strong analytical and data-driven decision-making capabilities throughout the product marketing lifecycle.

Nice to have

• Experience in martech, adtech, or analytics domains.
• Track record marketing products to user acquisition teams.
• AI-savvy experience leveraging AI tools for research, planning, analysis, and content creation.
• Entrepreneurial mindset.

Culture & Benefits

• Global company operating in 20 countries across five continents.
• Ensures equal opportunities for all employees and promotes the recruitment of diverse talents.
• Values and encourages curiosity, diversity, and innovation from all employees, customers, and partners.