Manager, Product Marketing (Mobile AdTech)

TL;DR

Manager, Product Marketing (Mobile AdTech): Leading global product marketing for hirify.global's Performance DSP, focusing on go-to-market strategies, positioning, and messaging to differentiate the platform. Focus on scaling messaging globally, managing product launches, and creating compelling sales and marketing materials for mobile in-app performance advertising.

Location: Onsite in Bangalore

Company

hirify.global is a global technology leader in advertising, helping marketers reach over 2 billion people across 150+ countries with an AI and machine learning-driven platform.

What you will do

• Develop market positioning, materials, and processes that differentiate hirify.global's Performance DSP offerings.
• Collaborate with Sales, Marketing, and Product teams to create a consistent and compelling product message.
• Work closely with the sales training team to prepare sellers for client meetings and industry events.
• Incubate alpha and beta Performance DSP products/features from launch to scale for major customers.
• Serve as the liaison between teams to bridge client feedback and hirify.global's Performance DSP product development.
• Collaborate cross-functionally to establish KPIs for measuring Performance DSP product success and communicate progress to stakeholders.

Requirements

• 8+ years of relevant functional experience in product marketing, business strategy, or product strategy, ideally in mobile advertising, app marketing, or user acquisition.
• Experience with mobile advertising platforms, app install campaigns, or performance marketing solutions for mobile apps preferred.
• Experience working on multiple products at various stages of maturity.
• Exceptional communication skills, oral and written, and strong narrative making and content writing skills.
• Strong problem-solving and conceptual thinking skills.
• Ability to work cross-functionally across time zones and influence key stakeholders across regions.

Culture & Benefits

• Culture woven by diverse backgrounds and experiences, thriving on challenges and growth opportunities.
• Core values include thinking big, being passionate, showing accountability, and taking ownership with freedom.
• Nurturing and investing in your development through continuous learning and career progression programs.
• Proud to be an Equal Employment Opportunity employer, committed to providing reasonable accommodations.