User Acquisition Manager (AI)

TL;DR

User Acquisition Manager (AI): Planning, executing, and scaling web user acquisition campaigns across Paid Social channels with an accent on high-intent converting traffic and rapid experimentation. Focus on generating insights from performance data, optimizing campaigns for ROAS, CPA, and LTV, and staying updated with industry trends and privacy regulations.

Location: Flexible office and home working, with the option to work abroad for up to 2 months a year.

Salary: 3800 EUR per month (from)

Company

hirify.global is the world's #1 health & fitness app, backed by a $200M investment, on a mission to build a better future for female health with AI-powered, privacy-first, clinically backed solutions.

What you will do

• Plan, execute, and scale web user acquisition campaigns across Paid Social channels, focusing on high-intent, converting traffic.
• Drive incremental growth through performance-focused campaign strategy and rapid experimentation.
• Collaborate with product, analytics, and creative teams to develop effective landing pages and campaign assets.
• Generate insights from performance data and proactively identify areas of opportunity.
• Stay up-to-date with industry trends, platform updates, and evolving privacy regulations.

Requirements

• 2+ years of performance marketing experience in app user acquisition, preferably in high-growth environments.
• Expert-level experience managing campaigns in Social channels (Facebook Ads, TikTok Ads, Snapchat).
• Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV.
• Strong analytical skills, including advanced Excel or Google Sheets capabilities.
• Proficiency using tools like Looker Studio, Funnel.io, or similar BI platforms to analyze and present performance data.
• Comfortable using AI tools (e.g., ChatGPT, Claude, Google AI Studio) to boost campaign efficiency and ideation.
• English: Upper-intermediate or advanced proficiency required.
• Market research and competitors analysis.

Nice to have

• Solid understanding of web attribution models and tools (e.g., last-click vs. data-driven attribution, first-party tracking).
• Experience with A/B testing frameworks and conversion rate optimization (CRO) for web.
• Experience in Health Tech, FinTech, or other regulated industries.
• Familiarity with server-side tracking, privacy-compliant measurement setups (e.g., Consent Mode, enhanced conversions).
• Experience with automation tools for testing and campaign management.

Culture & Benefits

• Competitive salary and annual reviews.
• Opportunity to participate in hirify.global’s performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents.
• Accelerated professional growth through world-changing work and learning support.
• Flexible office + home working, up to 2 months a year working abroad.
• 5-week fully paid sabbatical at 5-year hirify.globalversary.
• hirify.global Premium for friends & family, plus health, pension and wellbeing perks.