User Acquisition Manager (Paid Social)

TL;DR

User Acquisition Manager (Paid Social): Planning, executing, and scaling web user acquisition campaigns across Paid Social channels, with an accent on high-intent, converting traffic and rapid experimentation. Focus on generating insights from performance data, collaborating with cross-functional teams, and staying updated with industry trends and privacy regulations.

Location: Flexible office + home working, with the option for up to 2 months a year working abroad. Expected to be based primarily in Europe for hybrid work.

Salary: 3800 EUR

Company

Flo is the world’s #1 health & fitness app, backed by a $200M investment, on a mission to build a better future for female health through AI-powered, privacy-first solutions.

What you will do

• Plan, execute, and scale web user acquisition campaigns across Paid Social channels.
• Drive incremental growth through performance-focused campaign strategy and rapid experimentation.
• Collaborate with product, analytics, and creative teams to develop effective landing pages and campaign assets.
• Generate insights from performance data and proactively identify areas of opportunity.
• Stay updated with industry trends, platform updates, and evolving privacy regulations.

Requirements

• 2+ years of performance marketing experience in app user acquisition.
• Expert-level experience managing campaigns in Paid Social channels (Facebook Ads, TikTok Ads, Snapchat).
• Proven track record of optimizing campaigns for performance metrics like ROAS, CPA, and LTV.
• Strong analytical skills, including advanced Excel or Google Sheets.
• Proficiency using BI platforms such as Looker Studio or Funnel.io to analyze and present data.
• Upper-intermediate or advanced proficiency in English.

Nice to have

• Solid understanding of web attribution models and tools.
• Experience with A/B testing frameworks and conversion rate optimization (CRO) for web.
• Experience in Health Tech, FinTech, or other regulated industries.
• Familiarity with server-side tracking and privacy-compliant measurement setups.

Culture & Benefits

• Competitive salary with annual reviews and opportunity to participate in performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents.
• Accelerated professional growth through world-changing work and learning support.
• Flexible office + home working, with up to 2 months a year working abroad.
• 5-week fully paid sabbatical at 5-year Floversary.
• Flo Premium for friends & family, plus health, pension, and wellbeing perks.