Senior Director, Demand Generation (SaaS)

TL;DR

Senior Director, Demand Generation (SaaS): Responsible for developing and executing a comprehensive strategy to drive global demand, client acquisition and expansion, and pipeline growth. Focus on leading the execution of integrated, multi-channel demand generation campaigns and driving revenue growth at scale.

Location: Remote within the United States

Salary: $180,000-$250,00 per year

Company

hirify.global™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences.

What you will do

• Develop and execute a cohesive global strategy that supports the business’s objectives, including driving revenue growth, expanding the sales pipeline, and boosting brand awareness across key markets.
• Lead the execution of integrated, multi-channel demand generation campaigns ensuring each campaign is data-driven and optimized for performance.
• Leverage advanced analytics and marketing technologies to track, measure, and optimize campaign performance, continuously refining strategies based on user behavior, market trends, and sales feedback.
• Work closely with Sales, Product, and other cross-functional teams to ensure alignment between demand generation initiatives and broader go-to-market strategies, adjusting as needed to meet evolving business priorities.
• Own the demand generation budget, ensuring resource allocation drives the highest return on investment.
• Lead, mentor, and inspire a high-performing global Demand Generation team, fostering a culture of collaboration, accountability, and innovation.

Requirements

• 12+ years of experience in demand generation, growth marketing, or digital marketing, with at least 8 years in senior leadership roles, ideally in high-growth B2B SaaS companies with $100M+ revenue.
• Proven ability to develop and execute successful demand generation strategies that drive measurable business outcomes.
• Deep expertise in ABM, SEM, and multi-channel marketing, including email, paid media and webinars.
• Strong experience with marketing technology platforms such as Salesforce, Marketo, Google Analytics, Pathfactory, Reachdesk, and 6sense.
• Demonstrated success in building and leading high-performing, results-driven teams across multiple geographies.
• Excellent leadership, communication, and project management abilities, with a focus on building cross-functional relationships and managing multiple priorities.

Nice to have

• Bachelor’s degree in marketing, business, or a related field; MBA a plus.
• Prior experience in a PE-backed organization and working in fast-paced, high-growth environments.
• Experience managing marketing in both high-velocity and enterprise SaaS go-to-market motions, including PLG.
• Strong understanding of SaaS ecosystems, ecommerce and the latest marketing technologies.
• Experience leading global teams and working in multicultural environments.

Culture & Benefits

• Partner with the leading brands and retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
• Receive industry-competitive compensation and total rewards benefits.
• Comprehensive benefits package, including medical, dental and vision benefits, a 6% 401(k) match, and competitive time off.