Senior Director Of Marketing (Cpg)

TL;DR

Senior Director of Marketing (CPG): Leading marketing efforts and driving growth for hirify.global with an accent on enhancing brand awareness and generating demand. Focus on developing comprehensive marketing strategies and supporting sales initiatives in the CPG space.

Location: New York/Hybrid

Salary: $150,000 - $190,000 annually

Company

hirify.global is the leading contextual advertising platform for CPG & grocery, transforming food content into dynamic commerce experiences that take consumers from inspiration to checkout.

What you will do

• Develop and implement comprehensive marketing strategies that align with company goals and increase brand awareness in the CPG space.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Support sales-led initiatives, including presentation development and customer experiences.
• Conduct market research and competitive analysis to identify trends and insights that inform marketing strategies and tactical initiatives.
• Oversee brand positioning, messaging, and consistency across all marketing channels.

Requirements

• 7+ years of senior-level B2B marketing experience within digital media or CPG.
• 5+ years of people management experience.
• Strong planning, analytical, execution and communication skills.
• Expertise in bringing team members together to advance retention and growth goals.
• Strong understanding of digital marketing tools and trends, and analytics.

Culture & Benefits

• Comprehensive healthcare benefits, including dental + vision plans.
• Flexible paid time off policy for vacation, sick days, mental health days, and more!
• Annual learning & development stipend.
• Flexible remote and hybrid work style arrangements.
• Fun and friendly office in NYC stocked with free snacks.
• Competitive compensation package, including base salary + stock options.