Sr Manager, Brand Marketing (Game Development)

TL;DR

Senior Manager, Brand Marketing (Game Development): Leading mobile marketing teams and driving global user acquisition for PlayStation's mobile titles with an accent on data-driven strategies and go-to-market plans. Focus on integrating AI, automation, and advanced measurement frameworks to scale performance and influence cross-functional leadership for marketing ROI.

Location: Hybrid in San Mateo, CA, USA. This role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, and wellness program, indicating a US-based work authorization requirement.

Salary: $148,200–$222,200 USD

Company

hirify.global is a global leader in entertainment, producing the PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, and acclaimed PlayStation software titles.

What you will do

• Lead and mentor mobile marketing teams to drive global user acquisition and lifecycle growth for flagship mobile titles.
• Architect data-driven marketing strategies aligned with business goals and evolving privacy landscapes.
• Develop and own go-to-market plans and strategic vision for upcoming mobile launches and live services.
• Oversee all marketing activities, including branding, mobile UA, ASO, platform partnerships, and creative development.
• Influence cross-functional leadership to align on growth priorities and maximize marketing ROI.
• Own multi-year paid media strategy, integrating AI, automation, and advanced measurement frameworks.

Requirements

• Proven expertise in leading integrated business and marketing plans for measurable growth.
• Experience leading product launch campaigns at scale, especially for mobile products.
• Strong track record of building trusted partnerships with game development studios and publishing teams.
• Experience in multi-title mobile publishing environments, focusing on player acquisition and engagement.
• Deep understanding of the evolving mobile marketing ecosystem, including platform privacy changes and ad tech innovation.
• Mastery of mobile ecosystems, platforms, channels, ASO, and user acquisition.
• Exceptional communication and collaboration skills, with ability to influence senior stakeholders.
• Work authorization for the US is required due to US-specific benefits (401k, health insurance).

Culture & Benefits

• Inclusive environment that empowers employees and embraces diversity.
• Top-tier benefits package including medical, dental, vision, matching 401(k), and paid time off.
• Wellness program and coveted employee discounts for Sony products.
• Eligible for a bonus package.
• Hybrid working policy.