Senior Director, Segment Marketing

TL;DR

Senior Director, Segment Marketing: Driving growth within a priority customer segment by defining and executing global segment marketing and go-to-market (GTM) strategies with an accent on translating market insights and positioning into high-impact programs and sales enablement. Focus on owning persona-based messaging, value propositions, and aligning resources to highest-growth initiatives in a global, cross-functional environment.

Location: This role supports operations from both the United Kingdom and New York, USA. Specific salary ranges are provided for New York, New York City, and Rochester, NY.

Salary: $115,400–$192,200 (New York); $120,600–$200,900 (New York City); $99,700–$166,000 (Rochester, NY)

Company

hirify.global is a global leader in information and analytics, helping researchers and healthcare professionals advance science and improve health outcomes for society.

What you will do

• Drive segment growth aligned with A&G’s growth ambition.
• Define and execute global segment marketing and go-to-market (GTM) strategies.
• Translate positioning and insights into high-impact programs, campaigns, and sales enablement.
• Own persona-based messaging, value propositions, and sales enablement frameworks.
• Prioritize segment opportunities and align resources to highest-growth initiatives.
• Lead, develop, and inspire a high-performing segment marketing team.

Requirements

• 10+ years of B2B marketing experience, including 5+ years in senior leadership.
• Proven success driving marketing-sourced pipeline and bookings.
• Experience enabling sales teams with clear messaging, assets, and GTM guidance.
• Deep expertise in segmentation, persona-based marketing, and complex buyer journeys.
• Strong cross-functional leadership and executive communication skills.

Culture & Benefits

• Promote a healthy work/life balance with numerous wellbeing initiatives.
• Offer generous holiday allowance with the option to buy additional days.
• Provide health screening, eye care vouchers, and private medical benefits.
• Access to a competitive contributory pension scheme and Save As You Earn share option scheme.
• Support with maternity, paternity, and shared parental leave, and an Employee Assistance Programme.
• Access extensive learning and development resources and employee discounts via Perks at Work.