Seo Associate Director (AI)

TL;DR

Seo Associate Director (AI): Leading end-to-end SEO strategy across enterprise-level accounts, ensuring best-in-class delivery and commercial alignment with an accent on performance measurement frameworks and reporting narratives. Focus on translating industry trends into meaningful recommendations for clients and the team, and mentoring junior team members.

Location: Please note this is a UK based role and requires individuals to have the right to work in this location

Company

WPP is the creative transformation company that uses the power of creativity to build better futures for people, planet, clients and communities.

What you will do

• Lead end-to-end SEO strategy across complex, enterprise-level accounts.
• Take full ownership of SEO performance, measurement frameworks and reporting narratives.
• Provide senior leadership in client meetings and cross-channel planning sessions.
• Oversee the delivery of SEO audits, keyword frameworks, and competitor analyses.
• Partner closely with Content, Digital PR, Editorial, PPC, Media and Analytics teams to ensure integrated campaign delivery.
• Mentor, develop, and line-manage junior and mid-level team members.

Requirements

• 4+ years’ experience in specialist SEO roles, ideally agency-side with exposure to enterprise-level clients.
• Deep, hands-on knowledge of all SEO disciplines: technical SEO, content optimisation, internal linking, authority-building, and advanced analytics.
• Strong client-facing experience with the ability to communicate complex concepts clearly to senior stakeholders.
• Demonstrable experience leading SEO strategy, forecasting performance, and influencing broader marketing activity.
• Proven experience line-managing and developing talent.
• Ability to brief and collaborate with cross-channel teams including Digital PR, content, CRO, paid media and UX.

Culture & Benefits

• Hybrid approach, with teams in the office around four days a week.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.