Search Analyst (PPC/SEO)

TL;DR

Search Analyst (PPC/SEO): Monitoring, analyzing, and reporting on Google search performance across paid and organic channels with an accent on delivering a holistic view of search visibility and translating insights into user intent. Focus on identifying trends, opportunities, and risks to support marketing and product decisions.

Location: Hybrid role in Cardiff, UK, requiring three days in the office and two from home.

Salary: £30,000–£40,000

Company

Go.Compare, part of hirify.global PLC, is a price comparison site passionate about helping customers find savvy insurance deals.

What you will do

• Monitor and report on Google search performance across PPC and SEO, including impressions, clicks, CTR, conversions, and spend.
• Develop and maintain dashboards and recurring reports providing a combined view of paid and organic search.
• Analyze combined search metrics like total CTR, blended click share, and cannibalization or lift between PPC and SEO.
• Identify trends, opportunities, and risks in search performance based on keyword, category, and device.
• Translate search and market data into insights about user intent, demand, and search behavior.
• Partner with marketing and trading teams to provide data-driven recommendations and support campaign planning.

Requirements

• Experience analyzing PPC and SEO performance, ideally within Google Search (e.g., Google Ads, Search Console).
• Strong analytical skills with the ability to synthesize data from multiple sources.
• Experience building dashboards and reports in analytics or BI tools.
• Ability to clearly communicate insights and recommendations to non-technical stakeholders.
• Strong attention to detail and comfort working with performance metrics.
• Must be able to work from the Cardiff office three days a week.

Nice to have

• Experience with blended or integrated search reporting (PPC + SEO).
• Familiarity with keyword research tools and competitive search analysis.
• Understanding of attribution and the interaction between paid and organic search.
• Experience translating macro market trends into actionable insights.
• Predictive modeling and forecasting experience.

Culture & Benefits

• Uncapped leave, trusting you to manage your workload and time.
• Profit share bonus when company targets are met.
• Referral bonus for successful hires.
• Wellbeing support with access to Colleague Assistant Programmes.
• Opportunity to purchase shares in hirify.global with a Share Incentive Plan.
• Fun, fair, and inclusive workplace with flexible hours.