Organic Search Specialist (Seo & Geo) (Marketing)

TL;DR

Organic Search Specialist (Seo & Geo) (Marketing): Improving visibility across search and AI-driven platforms and executing SEO and Generative Engine Optimisation (GEO) strategies with an accent on keyword research, user intent and performance data. Focus on audit, monitoring and improving technical and on-page SEO, working closely with developers on site health, crawlability and indexation.

Location: Hybrid working and encourage time in our offices, either the HQ in Leicestershire, or London, Holborn office. Not able to offer fully remote working

Company

hirify.global provides discounts and benefits to NHS, teachers, armed forces and more.

What you will do

• Contribute to and execute SEO and Generative Engine Optimisation (GEO) strategies to improve visibility across search and AI-driven platforms.
• Conduct keyword and intent research to understand how audiences discover discounts and benefits.
• Audit, monitor and improve technical and on-page SEO, working closely with developers on site health, crawlability and indexation.
• Partner with our Brand & Comms team to create human-focused, AI-friendly content that performs in both search engines and generative results.
• Design and run A/B tests, analyse funnel performance, and use data to spot opportunities to improve conversion and growth.
• Optimise App Store and Google Play listings to increase visibility and installs, with support to grow your ASO skillset.

Requirements

• Proven experience in a specialist SEO role (in-house or agency), with a strong grasp of technical SEO fundamentals.
• Knowledge of site architecture, page speed optimisation, schema markup and Core Web Vitals.
• Confident using tools like SEMrush, Google Search Console and GA4, with experience tracking and attributing performance.
• Awareness of GEO and how AI-driven search is reshaping visibility and discovery.
• Hands-on experience running A/B or multivariate testing and using insights to optimise journeys and outcomes.
• Strong cross-functional communication skills, able to translate insight into action for non-technical audiences.

Nice to have

• Experience with ASO for a discount, ecommerce or membership app

Culture & Benefits

• Hybrid working and flexible hours
• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
• Generous funded BUPA medical insurance covering pre-existing conditions
• Great social events e.g., festive party, summer party, team socials, sports matches
• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)
• Strong learning and development culture