Senior Manager, Mobile User Acquisition (Mobile Games)

TL;DR

Senior Manager, Mobile User Acquisition (Mobile Games): Leading and scaling the Growth Marketing Team, defining and executing user acquisition strategy across 2K’s mobile portfolio with an accent on budget management, platform relationships, and data-driven optimizations. Focus on translating complex data into strategic initiatives, improving measurement and attribution models, and leading creative A/B testing frameworks.

Location: Onsite in Kirkland, Washington, United States

Salary: $123,200–$182,360 per Year

Company

hirify.global is a global video game company, publishing titles developed by some of the most influential game development studios in the world.

What you will do

• Define and lead mobile user acquisition and retargeting strategies that align with business objectives.
• Manage large-scale user acquisition budgets and P&L, ensuring maximum ROI.
• Lead and mentor the Growth Marketing Team, fostering cross-functional collaboration.
• Cultivate high-level relationships with major platform partners (e.g., Apple, Google, Meta, TikTok).
• Partner with data science and analytics teams to improve measurement, reporting, and attribution models.
• Guide performance marketing creative strategy and establish A/B testing frameworks.

Requirements

• 8+ years of experience in mobile user acquisition, with at least 3 years in a leadership or director-level role.
• Proven track record of successfully managing and scaling large UA, retargeting, and creative strategies for mobile games or apps.
• Extensive experience managing significant marketing budgets and a deep understanding of P&L management.
• Strong leadership skills with the ability to build, mentor, and motivate a high-performing team.
• Expert-level knowledge of the mobile advertising ecosystem, including major platforms (Google UAC, Meta, TikTok), DSPs, and MMPs.
• Demonstrated experience building and maintaining strategic relationships with major ad partners.
• Deep understanding of data analysis and a track record of partnering with data science teams to improve models and drive strategic initiatives.
• Excellent communication skills with the ability to articulate complex strategies and data insights.
• Must be able to work onsite in Kirkland, Washington, United States.

Culture & Benefits

• Inclusive work environment that encourages diversity and inclusion.
• Comprehensive benefits package including medical, dental, vision, and basic life insurance.
• Eligibility to participate in 401(K) plan and Employee Stock Purchase Program.
• 14 paid holidays, paid vacation (15 to 25 days) or discretionary time off, and up to 10 paid sick days per year.
• Paid parental and compassionate leave, wellbeing programs for mental health support.
• Family planning support through Maven, commuter benefits, and reimbursements for fitness-related expenses.