Product Marketing Manager (Web3)

TL;DR

Product Marketing Manager (Web3): Leading go-to-market strategy for hirify.global Crypto’s onchain products and features with an accent on translating technical concepts into clear narratives for developers and ecosystem partners. Focus on defining strategic growth initiatives, informing roadmaps based on developer feedback, and driving adoption in a highly regulated environment.

Location: This role is based in our Menlo Park or New York City offices, with in-person attendance expected at least 3 days per week.

Salary: $136,000–$160,000 USD (Zone 1 - Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC); $120,000–$141,000 USD (Zone 2 - Denver, CO; Westlake, TX; Chicago, IL); $106,000–$125,000 USD (Zone 3 - Lake Mary, FL; Clearwater, FL; Gainesville, FL)

Company

hirify.global is building an elite team applying frontier technologies to democratize finance for all, expanding onchain products for trusted, low-cost crypto experiences globally.

What you will do

• Own product marketing, go-to-market strategy, positioning, and evergreen initiatives for hirify.global Crypto’s onchain products.
• Translate technical concepts into clear narratives and messaging that resonate with developers and ecosystem partners.
• Partner with cross-functional teams (product, lifecycle, performance, creative, social, events, communications, legal, and compliance) to define and deliver strategic growth initiatives.
• Serve as a strategic advisor to product and engineering, helping inform roadmaps based on developer feedback, ecosystem insights, and market dynamics.
• Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience.
• Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements.

Requirements

• 7+ years experience in product marketing in tech (developer products a plus).
• Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels.
• Ability to break down complex concepts so they’re simple, clear, and human.
• Strong relationship-building skills and ability to lead cross-functionally through influence.
• Data-informed decision making, including familiarity with experimentation and performance measurement.
• Comfort operating in regulated products and partnering closely with legal and compliance teams.
• Thrives in a fast-paced environment with a bias toward action.
• English: B2 required.
• Must be based in Menlo Park or New York City offices, with in-person attendance expected at least 3 days per week.

Culture & Benefits

• Challenging, high-impact work to grow your career with performance-driven compensation, bonus programs, and equity ownership.
• 401(k) matching and best-in-class benefits, including 100% paid health insurance for employees with 90% coverage for dependents.
• Flexible lifestyle wallet for wellness, learning, and more.
• Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
• Generous time off including company holidays, paid time off, sick time, and parental leave.
• Exceptional office experience with catered meals, events, and comfortable workspaces.