Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Shaping strategy and driving execution across the full go-to-market (GTM) lifecycle to grow product impact on customers and business, with an accent on articulating product value, differentiating against competition, and driving adoption. Focus on developing strategies for acquisition and retention, leading audience segmentation, and orchestrating effective GTM launches.

Location: Hybrid role requiring in-office work (Mon, Tues, Thurs) in San Jose, CA or Draper, UT. Candidates must be U.S. work authorized with no current or future sponsorship needs and live within 45 miles of one of these locations or relocate by the start date. Fully remote work is not available.

Salary: $119,700 - $176,000 USD

Company

hirify.global is a rapidly growing Fintech company empowering businesses with innovative financial automation tools to make smarter decisions and gain control of their operations.

What you will do

• Drive go-to-market (GTM) strategies that deliver on business goals by solving customer problems.
• Develop deep product expertise and understanding of customer workflows, influencing roadmap.
• Serve as a customer champion, translating insights into messaging and programs that resonate.
• Lead audience segmentation, positioning, and messaging, creating compelling product narratives.
• Own GTM leadership, aligning cross-functional stakeholders and securing resources for effective launches.
• Partner with Sales to deliver enablement content, tools, and processes.

Requirements

• 8+ years of professional experience in Product Marketing (or closely related role), with direct experience at the Senior Product Marketing Manager level.
• Proven experience in B2B SaaS and/or fintech.
• Track record of successful product and feature launches, including developing positioning, messaging, and GTM strategy.
• Experience conducting market research, competitive analysis, and customer segmentation.
• Strong strategic and analytical mindset, with strong written and verbal communication skills.
• Demonstrated ability to work cross-functionally and influence without direct authority.
• Hybrid role requiring in-office work (Mon, Tues, Thurs) at either our San Jose, CA or Draper, UT office.
• Candidates must be U.S. work authorized with no current or future sponsorship needs.
• Must live within 45 miles of San Jose, CA or Draper, UT, or relocate by the start date.

Nice to have

• Ability to navigate ambiguity and adapt strategies in dynamic environments.
• Self-starter mindset with the ability to operate independently and proactively.
• Skilled in storytelling and presentation, engaging internal and external audiences.
• Collaborative working style, with a proven ability to build alignment across Product, Sales, and Marketing.

Culture & Benefits

• 100% paid employee health, dental, and vision plans (HMO, PPO, or HDHP).
• HSA & FSA accounts.
• Life Insurance, Long & Short-term disability coverage and Employee Assistance Program (EAP).
• 11+ observed holidays, wellness days, and flexible time off.
• Employee Stock Purchase Program with employee discounts.
• Wellness & Fitness initiatives, employee recognition and referral programs.