Brand Marketing Manager (Gaming)

TL;DR

Brand Marketing Manager (Gaming): Leading U.S. marketing efforts for a collectible RPG, crafting and executing localized brand marketing strategies, and strengthening player engagement. Focus on planning offline/community events, managing IP collaborations, and analyzing market trends for anime/JRPG enthusiasts.

Location: Remote. Compensation for US-based candidates is subject to California state law; for candidates in other regions, compensation will be aligned with competitive local market standards.

Salary: $110,000–$150,000 a year

Company

NEOWIZ builds bold, memorable games that players love—and remember across PC, console, and mobile.

What you will do

• Plan and execute U.S.-based offline and community events (e.g., Anime Expo, PAX, Comic-Con, fan meetups, promotional activations).
• Lead local brand and IP collaborations aligned with the Brown Dust 2 universe and audience interests.
• Manage relationships and negotiate contracts with U.S.-based marketing partners and agencies.
• Analyze trends and player behaviors in the U.S. mobile and anime game market; generate insights to inform strategy.
• Collaborate with the live operations team to tailor in-game campaigns and messaging for the U.S. audience.
• Localize marketing creative, messaging, and social content for cultural and linguistic resonance with the U.S. audience.

Requirements

• 7+ years of marketing experience, ideally in gaming, entertainment, or digital media.
• Strong understanding of mobile games, particularly anime/character-driven RPGs.
• Proven ability to manage projects across time zones and collaborate with cross-functional teams.
• Passion for U.S. anime/gaming subculture, with a pulse on community trends and fan engagement.
• Excellent communication skills; ability to bridge between HQ and local market nuances.

Nice to have

• Experience managing or participating in event marketing activities at major gaming and anime conventions.
• Familiarity with U.S. cosplay, doujin/secondary creative scenes, or fan community dynamics.
• Hands-on experience working on anime-style RPGs across mobile or PC platforms.
• Korean language proficiency is a plus but not required.

Culture & Benefits

• Be part of a team that builds bold, memorable games.
• Work in a fast-moving, curious environment dedicated to great work.
• Invest in strong ideas, sharp execution, and teams who take ownership.
• Focus on building great games and continuously improving.