Vp Of Marketing (Web3)

TL;DR

VP of Marketing (Web3): Define and execute the marketing strategy for hirify.global's evolution from wallet to global consumer finance platform with an accent on brand narrative. Focus on scaling paid and organic acquisition while maintaining efficient CAC.

Location: Remote

Company

hirify.global is revolutionizing the way millions of people interact with the crypto ecosystem.

What you will do

• Define and execute the marketing strategy for hirify.global's evolution from wallet to global consumer finance platform.
• Build the brand narrative: why hirify.global, why now, why trust us.
• Scale paid and organic acquisition while maintaining efficient CAC.
• Partner with product on launches, positioning, and gtm for new financial products.
• Build and lead a marketing team that punches above its weight.

Requirements

• 10+ years in consumer marketing, with real experience in fintech or consumer finance; bonus if you've marketed to Gen Z.
• You've managed a significant marketing budget and can talk specifics about what you learned and what actually worked.
• You've done brand building and understand that trust is the product.
• You've built and led small, high-output teams; you know how to hire and you know how to ship.
• You have a track record of high agency; you see problems and fix them without being asked.
• You can write crisp, clear, no corporate fluff.

Culture & Benefits

• Competitive salary and equity.
• Comprehensive insurance (medical/dental/vision) — 100% covered.
• Stipend for your ideal remote set-up.
• Flexible hours and a supportive remote environment.
• Unlimited vacation: Take time when you need it.
• 401(k) retirement plan.