Senior Manager, Lifecycle Marketing

TL;DR

Senior Manager, Lifecycle Marketing: Leading the strategy, build, and optimization of automated, trigger-based customer communications across the full lifecycle from first touch to retention with an accent on HubSpot workflows and scalable segmentation. Focus on evolving omni-channel, behavior-driven experiences and driving performance visibility through analytics and optimization.

Location: Hybrid in-office operation, based in New York City, Austin, or King of Prussia.

Salary: $120,000–$130,000 base.

Company

hirify.global is a financial technology company redefining how people save for retirement, education, and healthcare savings needs, serving over 350,000 businesses and 1.5 million savers.

What you will do

• Lead the strategy and optimization of automated, trigger-based lifecycle programs, primarily using HubSpot.
• Define and maintain scalable customer segmentation frameworks for lifecycle programs and email launches.
• Act as the central owner for customer communications, aligning messaging across various teams.
• Innovate and evolve customer journeys beyond email to omni-channel strategies (in-app, SMS, sales-assisted).
• Document and maintain the end-to-end lifecycle communications journey with clear governance.
• Own the strategic analysis of lifecycle engagement, defining and monitoring key performance metrics for optimization.

Requirements

• 6+ years of experience in lifecycle marketing, marketing automation, or customer engagement roles.
• Deep, hands-on experience with HubSpot workflows, segmentation, and lifecycle automation.
• Strong understanding of customer lifecycle strategy, behavioral triggers, and personalization at scale.
• Proven ability to work cross-functionally and influence without direct authority.
• Strong analytical skills to translate engagement data into actionable insights.
• Exceptional organizational skills and attention to detail, comfort in a fast-paced environment.

Nice to have

• Experience building omni-channel lifecycle programs (email, in-app, SMS, sales-assisted).
• Background in B2B SaaS, fintech, or regulated industries.
• Familiarity with product usage data and event-based marketing.
• Experience documenting and governing complex lifecycle systems.

Culture & Benefits

• Competitive health coverage and generous vacation offering.
• Hybrid office policy with flexibility to work from Midtown Manhattan, Austin, King of Prussia, or Phoenix offices.
• Dedicated Employee Wellbeing Committee.
• Great 401(k) plan.
• Opportunities in an innovative, high-growth company.

Hiring process

• Starts with 1-2 conversations to get to know the team, your experience, and interests.
• Followed by a skill or experience screen.
• Concludes with a virtual or in-person interview panel.
• Final stage includes reference checks with current or former supervisors and peers.