Senior Marketing Operations Manager (Fintech)

TL;DR

Senior Marketing Operations Manager (Fintech): Building the infrastructure, processes, and programs that enable scalable, data-driven growth across Marketing, Product-Led Growth (PLG), and Sales with an accent on lead management, data governance, and seamless integration between marketing automation platforms and CRM. Focus on ensuring efficient marketing operations and accurately measuring the impact of GTM initiatives.

Location: Draper, Utah, United States; San Jose, California, United States

Salary: $131,000 - $164,300 USD (San Jose), $111,400 - $139,700 USD (Draper, UT)

Company

hirify.global believes in empowering the businesses that drive our economy by replacing outdated financial processes with innovative tools.

What you will do

• Oversee the administration, integration, and optimization of the marketing technology stack to ensure scalability and performance.
• Own the end-to-end lead lifecycle, including scoring models and routing logic.
• Collaborate with Data Engineering and RevOps to maintain a clean, unified data ecosystem.
• Design and document standard operating procedures for campaign execution.
• Partner with the Analytics team to build and maintain dashboards that track campaign performance and ROI.
• Proactively identify operational gaps and inefficiencies in our GTM motion and design scalable solutions.

Requirements

• 5–7 years of experience in Marketing Operations, Revenue Operations, or a similar technical marketing role.
• Deep proficiency with Marketing Automation Platforms (Marketo, HubSpot, or Inflection.io) and CRM systems (Salesforce).
• Strong understanding of B2B marketing funnels, lead scoring models, and attribution methodologies.
• Experience managing data workflows, including list segmentation, data enrichment, and database hygiene.
• Ability to translate complex business requirements into technical specifications and process diagrams.
• Experience working with CDPs (Segment, etc.) and data activation workflows is a strong plus.

Nice to have

• Certification in major Marketing Automation Platforms (e.g., Marketo Certified Expert).
• Experience in a high-growth SaaS or Fintech environment.
• Proficiency with BI/Analytics tools (Looker, Tableau) and SQL basics.
• Familiarity with PLG motions and how they intersect with traditional inbound/outbound sales motions.

Culture & Benefits

• 100% paid employee health, dental, and vision plans.
• HSA & FSA accounts.
• Employee Stock Purchase Program with employee discounts.
• Wellness & Fitness initiatives.
• Employee recognition and referral programs.