Senior Customer Lifecycle Marketing Manager (SaaS)

TL;DR

Senior Customer Lifecycle Marketing Manager (SaaS): Leading revenue-focused lifecycle initiatives that drive net revenue retention, expansion pipeline, and upsell of new products across existing customer base with an accent on post-sale growth. Focus on expansion opportunities, influencing customer buying behavior, and generating qualified expansion pipeline.

Location: San Francisco (hybrid)

Salary: $151K - $170K

Company

hirify.global empowers personal injury lawyers and victims to get the justice they deserve using technology and AI.

What you will do

• Own the lifecycle marketing strategy to improve net revenue retention across mid-market and enterprise accounts.
• Design and execute expansion and upsell programs aligned to renewal cycles, account health, product usage, and firm maturity.
• Partner with Sales and Customer Success to generate and influence qualified expansion and upsell pipeline.
• Develop advanced customer segmentation based on firm size, role, product usage, contract terms, renewal timing, and expansion propensity.
• Enable Sales and Customer Success with lifecycle insights, campaign context, and expansion-ready signals.
• Analyze cohort performance and expansion trends to inform strategy and prioritization.

Requirements

• 7+ years of B2B SaaS marketing experience, with 4+ years focused on customer lifecycle, retention, or revenue marketing.
• Demonstrated success driving net revenue retention and expansion revenue in a B2B SaaS environment.
• Experience building lifecycle programs that generate measurable pipeline and revenue impact.
• Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Braze, Salesforce).
• Proven ability to partner cross-functionally with Sales, Customer Success, Product, and RevOps.

Nice to have

• Experience in LegalTech, FinTech, or other regulated B2B SaaS industries.
• Experience supporting multi-product platforms and expansion-led growth strategies.
• Familiarity with account-based marketing (ABM) and sales-assisted expansion models.
• Experience working with enterprise customers and long renewal cycles.

Culture & Benefits

• Choice of medical, dental, and vision insurance plans for you and your family.
• Flexible paid time off, sick leave, short-term and long-term disability.
• A home office stipend.
• 401(k) for US-based employees and RRSP for Canada-based employees.
• Paid parental leave.
• A local in-person meet-up program.