Senior Commercial Marketing Executive

TL;DR

Senior Commercial Marketing Executive: Delivering impactful campaigns to drive MQL revenue for flagship events like Vitafoods Europe and Fi Europe with an accent on targeted, segmented campaigns across multiple channels and lead nurturing strategies. Focus on optimizing campaign performance, creating engaging top-of-funnel initiatives, and compelling copywriting for exhibitor conversion.

Location: This role is based in our Amsterdam, Netherlands Office. Hybrid work model requiring in-person attendance three days a week or more. Flexible to work from home or remotely otherwise, with the chance to work from (almost!) anywhere for up to four weeks a year.

Company

hirify.global, a division within Informa, organizes over 500 large-scale branded and transaction-oriented events globally, providing year-round online platforms and digital content for industries.

What you will do

• Plan and execute targeted, segmented campaigns tailored to specific audiences.
• Develop nurturing strategies to convert cold prospects into sales-ready leads.
• Create engaging top-of-funnel initiatives to capture data from broader audiences.
• Run multi-channel campaigns across email, paid search, paid social, remarketing, web, and social media platforms.
• Write compelling copy that attracts, engages, and converts potential exhibitors into warm leads.
• Monitor campaign performance in real-time, making adjustments to maximize effectiveness.

Requirements

• Mandatory: Proven experience in email marketing and database segmentation.
• Expertise in demand generation and lead generation.
• Strong analytical skills and a questioning mindset.
• Proficiency in Salesforce and other marketing platforms.
• Exceptional copywriting skills.
• Excellent verbal and written communication skills.

Culture & Benefits

• A welcoming culture with in-person and online social events and active diversity and inclusion networks.
• Opportunity to volunteer up to 4 days per year with charity match funding available.
• Career development with bespoke training, mentoring platforms, and on-demand access to LinkedIn Learning.
• 24 days annual leave, plus a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year.
• A ShareMatch scheme allowing you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, and fully-funded disability insurance.
• Monthly commuting and travel costs reimbursed based on distance between home and office.