Senior Brand Manager (Gaming)

TL;DR

Senior Brand Manager (Gaming): Leading strategic development and execution of communication strategies and marketing campaigns for key gaming titles in China with an accent on comprehensive go-to-market plans and market expertise. Focus on driving player engagement and building brand visibility within the Chinese gaming market, leveraging insights into fan communities and platforms.

Location: This role requires a strong connection to the Chinese market, with a work location designated as Shanghai, China, operating under an Employer of Record (EOR) arrangement. Although the company supports fully remote work and global collaboration, this specific position is geographically focused.

Company

NEOWIZ builds bold, memorable games across PC, console, and mobile, aiming to create genre-defining experiences and deliver joy to players.

What you will do

• Serve as the vision holder for the product brand, ensuring alignment with core values, target audience, and market positioning.
• Act as an expert of the Chinese gaming market and fans, utilizing insights to inform strategy and communication.
• Develop and own comprehensive go-to-market and marketing plans for key gaming titles from concept to completion.
• Oversee the execution of marketing campaigns, including digital and physical strategies, collaborating with agencies and partners.
• Manage marketing budgets for assigned titles and markets to ensure financial success and profitability goals.
• Build relationships with influencers, media, and promotional partners to enhance brand visibility and engagement in China.

Requirements

• Bachelor’s degree in marketing, business, communications, or related field, or equivalent experience.
• 5 to 8 years of experience in brand management or marketing in the video game or entertainment industry.
• Proven success in developing and managing go-to-market plans and digital marketing campaigns.
• Strong understanding of brand strategy, positioning, communication, and creative asset development.
• Demonstrated ability to manage marketing budgets for major projects.
• Exceptional leadership and project management skills for complex, cross-functional campaigns.
• Passion for video games and deep understanding of Chinese gaming culture, audience behavior, and industry trends.

Nice to have

• Experience with China-specific platforms (WeChat, Weibo, Bilibili, Douyin, TapTap) and NPPA regulations.
• Experience with first-party marketing partnerships (PlayStation, Xbox, Steam).
• Proficiency in digital marketing tools, analytics, and campaign tracking systems.
• Knowledge of creative production workflows for marketing assets.

Culture & Benefits

• A fully remote position with flexible work hours for global collaboration (for applicable roles/regions).
• Competitive salary and comprehensive benefits package.
• Opportunities to work on a diverse portfolio of innovative games.
• A dynamic, supportive, transparent, and collaborative work environment.
• Career development opportunities and access to industry-leading tools and training.

Hiring process

• Resume Screening.
• Job Function/Hiring Manager Interview.
• Stakeholder/Leadership Interview.
• Offer Discussion.