Commercial Customer Marketing Specialist (B2B)

TL;DR

Commercial Customer Marketing Specialist (B2B Marketing): Shaping and delivering high-impact, insight-driven marketing initiatives to demonstrate the value of Bauer’s audio platforms with an accent on customer acquisition, engagement, and retention across European markets. Focus on developing and executing multi-channel B2B campaigns, leading lead generation, and optimizing customer journeys.

Location: Hybrid in the UK (London)

Company

hirify.global is a family-owned media business and one of Europe’s largest publishers, creating content and operating over 150 radio and podcast brands across nine countries.

What you will do

• Develop and deliver B2B email campaigns and automated journeys supporting sales and client retention.
• Plan and execute client-facing events, webinars, and workshops to strengthen industry presence and relationships.
• Advise on loyalty programmes and key account marketing initiatives.
• Deliver the B2B growth marketing plan across awareness, acquisition, conversion, and retention.
• Plan and manage multi-channel campaigns (Email, Content, SEO/SEM, Paid Social, Webinars) for B2B audiences across Europe.
• Drive high-quality lead generation and analyse campaign performance, providing insights and recommendations for optimization.

Requirements

• Strong understanding of CRM, marketing automation, and B2B customer journeys.
• Experience delivering multi-channel marketing campaigns in a commercial environment.
• Ability to turn insights into effective marketing strategies and executions.
• Excellent stakeholder management skills across multiple markets.
• Analytical mindset with the ability to interpret data and drive continuous improvement.
• A collaborative, proactive approach and a passion for growth marketing.

Culture & Benefits

• 28 days holiday, bank holidays & 2 volunteer days.
• Access to internal training provider – Bauer Academy for development.
• Enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• Opportunity for flexible working.