Channel Partner Marketing Manager (Fintech)

TL;DR

Channel Partner Marketing Manager (Fintech): Developing and executing marketing strategies for reseller and ISV partners to accelerate growth and drive pipeline generation. Accent on building joint marketing plans, creating scalable partner marketing programs, and developing co-branded content. Focus on forging strong relationships with partner marketing teams, aligning marketing activities with business objectives, and optimizing programs based on data insights.

Location: Remote from New York (NY) or Texas (TX)

Salary: $123,700–$156,550 annual salary

Company

hirify.global is a global fintech leader empowering CFOs and finance teams with cloud-based treasury, payments, and risk management solutions, serving over 3,000 customers worldwide.

What you will do

• Develop and execute comprehensive go-to-market strategies with reseller and ISV partners.
• Build joint marketing plans and create scalable partner marketing programs and toolkits.
• Act as the primary marketing liaison, building trusted relationships with strategic partners and their marketing counterparts.
• Develop co-branded marketing materials, case studies, solution briefs, and sales enablement content.
• Establish KPIs, track campaign performance, and analyze ROI of partner marketing investments.
• Collaborate with internal teams including Product Marketing, Demand Generation, and Sales, as well as external organizations.

Requirements

• 5-7 years of B2B marketing experience, with at least 3 years focused on partner or channel marketing.
• Proven track record of developing and executing successful co-marketing programs with reseller and/or ISV partners.
• Experience marketing enterprise software, SaaS solutions, or financial technology.
• Strong strategic thinking, relationship building, project management, and communication skills.
• Understanding of B2B marketing automation platforms and CRM systems (e.g., Salesforce, Marketo, HubSpot).
• English: B2 required.

Nice to have

• Experience with financial technology or treasury management solutions.
• Previous experience marketing solutions that integrate with Workday, ServiceNow, or similar enterprise platforms.
• Background in channel enablement and partner training programs.

Culture & Benefits

• Focus on innovation, customer needs, integrity, teamwork, and excellence.
• Comprehensive range of health, welfare, and wellbeing benefits.
• Commitment to equal opportunity employment and diversity.