Customer Marketing Manager

TL;DR

Customer Marketing Manager: Driving client engagement, retention, and growth within the existing client base with an accent on developing segmented communication strategies and identifying expansion opportunities. Focus on analyzing client engagement data, improving customer journey touchpoints, and creating compelling content to demonstrate value and best practices.

Location: Remote within the US

Salary: $130,000 - $145,000

Company

hirify.global is a product company building an industry-leading payment platform, PayXM™, designed to manage the entire payment experience for non-commerce businesses.

What you will do

• Design and execute targeted marketing programs that drive client engagement, product adoption, and retention.
• Develop segmented communication strategies based on client lifecycle stage, vertical, and product usage.
• Create compelling content (case studies, success stories, webinars, newsletters) that demonstrates value and best practices.
• Partner with sales and customer success teams to identify upsell and cross-sell opportunities, and build nurture campaigns.
• Define success metrics, track performance, and analyze client engagement data to optimize marketing programs.
• Collaborate with Product Marketing, Product Operations, Customer Success, and Sales to align on client priorities and initiatives.

Requirements

• 4-6 years of B2B marketing experience, with at least 2 years focused on client/customer marketing.
• Proven track record in developing and executing multi-channel marketing programs that drive measurable business outcomes.
• Strong analytical skills with experience using data to inform strategy and measure impact.
• Excellent written and verbal communication skills, with ability to craft compelling narratives.
• Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (Salesforce).
• Must be based in the US.

Culture & Benefits

• 100% Remote (US-based).
• Stock options with standard startup vesting (1-year cliff; 4 years total).
• $50 monthly communication expense stipend and $250 stipend to enhance your WFH setup.
• Reimbursement for peripheral equipment (monitor up to $400, keyboard and mouse up to $200).
• Premium medical benefits including vision and dental (100% coverage for employees).
• Company-sponsored life and disability insurance, and 401k plan.
• Paid parental bonding leave, sick leave, jury duty, and bereavement.
• Flexible Time Off (typically ~3-4 weeks per year) and Volunteer Time Off.
• 13 scheduled holidays.
• 2x/year in-person team meet-ups (2-3 days, company paid).