Senior Associate, Partnership Channel Marketing (Fintech)

TL;DR

Senior Associate, Partnership Channel Marketing (Fintech): Leading go-to-market strategy and execution for key channel partners, driving engagement and growth for state and workplace savings programs. Focus on developing compliant, co-branded campaigns and optimizing marketing programs in a regulated financial services environment.

Location: This role will be based in hirify.global’s New York, Austin, King of Prussia, or Phoenix office, and will be expected to report to the office in a hybrid schedule.

Salary: $80,000–$95,000

Company

hirify.global is a financial technology company focused on redefining savings for retirement, education, and healthcare needs.

What you will do

• Build and own end-to-end go-to-market plans for new and existing state programs.
• Partner closely with state agencies to develop compliant, co-branded campaigns and assets.
• Drive demand and engagement across the full funnel, designing lifecycle programs for employers and savers.
• Lead integrated campaigns across paid, owned, and earned channels, coordinating with various teams.
• Oversee external agencies, defining scopes, timelines, deliverables, budgets, and performance targets.
• Establish KPIs and dashboards, track funnel health, run performance reviews, and implement optimizations.

Requirements

• Minimum 2-3 years of experience in partner, product, or demand marketing, ideally in financial services/fintech or a regulated category.
• Demonstrated success building and executing go-to-market plans with external partners and managing agency workstreams.
• Strong relationship management skills with public-sector partners and senior internal stakeholders.
• Proven project management excellence, skilled at prioritizing multiple concurrent programs.
• Data-driven mindset with hands-on experience setting KPIs, building dashboards, and optimizing campaigns.
• Comfort operating in a highly regulated environment; familiarity with accessibility standards and government brand/compliance reviews.

Nice to have

• Experience marketing retirement, 529, HSA, or adjacent financial products.
• Prior work with state agencies or public-sector communications.
• Experience building lifecycle programs for both B2B (employer) and B2C (saver) audiences.
• Multilingual abilities; Spanish a plus.

Culture & Benefits

• Competitive health coverage and generous vacation offering.
• Hybrid office policy with bright, comfortable workspace options in Midtown Manhattan, Austin, King of Prussia, and Phoenix offices.
• Dedicated Employee Wellbeing Committee.
• Great 401(k) plan.
• Eligible to participate in the Company Bonus Pool and receive new hire equity.

Hiring process

• Initial 1-2 conversations with team members about hirify.global, your experience, and interests.
• Skill or experience screen (e.g., portfolio review for designers).
• Virtual or in-person interview panel.
• References check stage with a current or former supervisor and peer.