Senior Events Marketing Manager - Webinars (AI)

TL;DR

Senior Events Marketing Manager (AI): Leading the webinar strategy as a core demand engine pillar, building a digital event program to promote engagement, accelerate conversion, and contribute to pipeline creation. Focus on leveraging AI and automation to increase delivery, enhance targeting, and improve ROI and innovation across the webinar experience.

Location: Remote (USA)

Company

hirify.global is defining the relationship between tax and tech, building an industry-leading cloud compliance platform and processing billions of API calls and millions of tax returns annually.

What you will do

• Plan and prioritize webinar strategy and always-on programming based on funnel stage, campaign goals, and audience needs.
• Align webinar themes with campaign messaging, product strategy, and pipeline priorities.
• Coordinate with Revenue Marketing and Campaigns to embed webinars in GTM programs.
• Oversee end-to-end execution of webinars, including planning, speaker prep, platform setup, QA, and live facilitation.
• Manage promotional strategy, follow-up content, and reporting workflows.
• Build and manage the webinar calendar across segments and buyer journeys.

Requirements

• 6+ years of experience in digital event marketing, webinars, or campaign execution.
• Experience managing webinars across B2B audiences and funnel stages.
• Familiarity with platforms such as ON24, Zoom Webinar, Goldcast, and Marketo.
• Working knowledge of CRM, campaign reporting, and funnel KPIs.
• Experience using AI and AI-related technologies for campaign support, targeting, or content development.

Culture & Benefits

• Competitive compensation package, paid time off, and paid parental leave, with bonus eligibility.
• Health and wellness benefits (private medical, life, and disability insurance) vary by location.
• Strong commitment to diversity, equity, and inclusion, with 8 employee-run resource groups.
• Culture designed to empower people to win, with an optimistic and innovative mindset.