Lead Lifecycle Growth Manager (CRM)

TL;DR

Lead Lifecycle Growth Manager (CRM): Owning and scaling lifecycle marketing efforts across the customer journey to drive lead acquisition, nurturing, engagement, and conversion with an accent on building impactful CRM programs that deliver measurable business results. Focus on leading end-to-end lead-gen strategy, optimizing nurture funnels, and managing promotional calendars based on performance analysis.

Location: Remote. Hiring for this role in the New York area. hirify.global participates in E-Verify to confirm US work authorization.

Salary: $95,000–$115,000

Company

hirify.global is a leading women’s health company that developed the world’s first birth control app, used by millions globally.

What you will do

• Own and execute end-to-end lead generation strategy in partnership with paid acquisition.
• Lead registration and activation, optimizing nurture strategies to drive conversion.
• Manage CRM behavioral trigger campaigns and personalized communication strategies.
• Own leads promotional strategy and calendar, ensuring alignment with business objectives.
• Define, measure, and report on KPIs, leveraging A/B testing for continuous improvement.
• Translate customer insights and behavioral data into actionable lifecycle strategy.

Requirements

• 5+ years of experience in CRM, lifecycle, or growth marketing with measurable results.
• Strong understanding of customer journey mapping and lifecycle funnel dynamics.
• Hands-on experience with CRM platforms, marketing automation tools, and A/B testing.
• Data-driven mindset with the ability to analyze results and translate insights into action.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Excellent communication and cross-functional collaboration skills.
• Must be authorized to work in the U.S. (E-Verify participant).
• Hiring for this role in the New York area.

Culture & Benefits

• Flexible work arrangement within a remote-first team, valuing in-person connections for those near NYC.
• Opportunity for professional development and continuous skill enhancement.
• Leverage innovative technologies and contribute ideas and ownership to your work.
• Contribute to groundbreaking projects that redefine industry standards in women's health.
• Join a dynamic and progressive organization prioritizing profitable, long-term product development.