Director, Customer Marketing

TL;DR

Director, Customer Marketing: Designing and scaling strategies to strengthen relationships with hirify.global’s global customer base and translate customer success into measurable business growth with an accent on retention, upsell, cross-sell, and advocacy-led expansion. Focus on leading full-funnel customer programs, executive engagement initiatives, and building customer storytelling narratives.

Location: This role is open to candidates based in or near Austin, TX. Work authorization: candidates who are authorized to work in the United States on a full-time, permanent basis without requiring new or initial employer-sponsored work authorization.

Salary: $163,170–$205,000 USD

Company

hirify.global is an AI-first hybrid observability platform powering the next generation of digital infrastructure, providing complete visibility and actionable intelligence across on-premises, cloud, and edge environments.

What you will do

• Develop and lead the global Customer Marketing strategy and team, focusing on retention, upsell, cross-sell, and advocacy-led expansion.
• Design and execute full-funnel customer programs that increase product adoption and deepen engagement across the customer lifecycle.
• Own Customer Advocacy and Storytelling programs, including case studies, peer reviews, and customer speaker recruitment.
• Lead Executive engagement initiatives such as the Customer Executive Advisory Board and strategic relationship programs.
• Partner with Customer Success, Sales, Marketing, and Operations to define account-based engagement strategies.
• Oversee customer communications and campaigns, leveraging AI and marketing automation tools for optimization.

Requirements

• 10+ years of experience in B2B enterprise marketing, including 5+ years leading Customer or Advocacy Marketing programs.
• Proven success driving upsell, cross-sell, and expansion through customer lifecycle and advocacy initiatives.
• Strong background in building and executing executive engagement programs (Customer Advisory Boards, CxO roundtables).
• Experience developing content and programs that turn customer success into business growth narratives.
• Demonstrated leadership in managing and developing marketing teams.
• Advanced understanding of marketing technology stacks, CRM systems (Salesforce), and AI-driven engagement tools.
• Exceptional written and verbal communication skills with executive-level presence.
• Candidates must be authorized to work in the United States on a full-time, permanent basis without requiring new or initial employer-sponsored work authorization.

Culture & Benefits

• Culture founded on trust, customer obsession, agility, and striving for continuous improvement.
• Comprehensive health, dental, and vision coverage.
• Generous parental leave policies and access to Employee Assistance and Wellness programs.
• 401K with company matching and a Lifestyle Spending Account.
• Unlimited vacation policy.
• Certified as a Great Place To Work® and named one of BuiltIn's Best Places to Work.