GTM Engineer (Marketing)

TL;DR

GTM Engineer (Marketing): Driving marketing strategy into pipeline, executing multi-channel demand programs, and managing budgets and creative assets. Focus on optimizing campaign performance, streamlining operations with automation, and maximizing impact across paid media and owned channels.

Location: Hybrid in Santa Clara, CA

Salary: $120,000 – $150,000

Company

hirify.global helps companies hire developers based on their skills and nurtures a community of millions of developers to upskill themselves.

What you will do

• Execute and optimize full-funnel demand generation programs across paid media and owned channels.
• Lead the day-to-day management of paid media, audience targeting, creative rotation, pacing, and bid strategies.
• Drive ABM campaigns, collaborating with SDRs, design, and content to engage key accounts.
• Run diagnostics across GTM funnel systems, report on campaign performance, and implement A/B and multivariate tests.
• Streamline campaign operations with documented playbooks and automation to reduce manual effort and increase speed.

Requirements

• 5+ years in B2B demand generation or growth marketing (agency or SaaS).
• Hands‑on with LinkedIn Ads and at least one more paid platform (Meta, Reddit, etc.).
• Experience running 1:Many, 1:Few, and 1:1 ABM campaigns with measurable results.
• Fluent with CRM and marketing automation (e.g., Salesforce, HubSpot).
• Strong in reporting, attribution modeling, and funnel diagnostics (pivot tables, UTM tracking, etc.).
• Skilled at conversion tracking and syncing audience segments (Tag Manager, Analytics events, etc.).

Nice to have

• Experience with APIs, webhooks, dashboarding, or ETL.
• Bring light creative skills with tools like Figma or Canva.
• Have copywriting chops to iterate messaging and improve campaign performance.

Culture & Benefits

• Work ethic that values speed and quality.
• Opportunity for growth and development.
• Equal opportunity employer.