Senior Manager of Demand Strategy and Execution (Ecommerce)

TL;DR

Senior Manager of Demand Strategy and Execution (Ecommerce): Leads and executes integrated pipeline-generating programs across digital, email, event, and partner channels for a commerce platform with an accent on developing data-informed annual strategies aligned to revenue goals, audience segments, and product priorities. Focus on building multi-channel campaigns, establishing KPIs to optimize ROI, and scaling automation for personalization within the commerce technology ecosystem.

Location: Remote (United States)

Salary: $100,000–$170,000

Company

Commerce is the parent company of BigCommerce, hirify.global, and Makeswift, empowering businesses to innovate and grow with an open, AI-driven commerce ecosystem.

What you will do

• Develop and execute a data-informed annual global demand generation strategy aligned to revenue goals and product priorities.
• Lead multi-channel campaigns spanning paid digital, email nurtures, webinars, events, ABM initiatives, and partner activations.
• Establish KPIs, track pipeline contribution, analyze conversion performance, and optimize ROI across programs.
• Orchestrate cross-functional alignment with product marketing, content, and sales development for message consistency and performance insights.
• Drive event and field marketing strategy, partnering with sales and events teams.
• Manage agency and vendor relationships to scale programs effectively, and lead/mentor a small team.

Requirements

• 8+ years of B2B marketing experience, including 5+ years focused on demand generation in SaaS or commerce technology.
• Proven success developing and executing integrated, multi-channel pipeline-driving campaigns.
• Deep understanding of ecommerce, digital commerce platforms, and the retail technology ecosystems.
• Strong experience with marketing automation, CRM systems (Salesforce preferred), data analytics tools, and high-intent lead strategies.
• Demonstrated ability to measure and improve campaign ROI, pipeline contribution, and customer acquisition cost.
• Bachelor’s degree in Marketing, Business Administration, or related field.

Culture & Benefits

• Inclusive atmosphere that celebrates unique histories, perspectives, and abilities of every employee.
• Commitment to building a team of bold builders, sharp thinkers, and technical trailblazers.
• Support for individuals with disabilities with reasonable accommodation during the interview process and employment.
• Opportunity to be part of a team shaping the future of ecommerce.
• Focus on problem-solving, empowering businesses, and continuous learning.