Demand Generation Manager (ABM)

TL;DR

Demand Generation Manager (ABM): Designing, launching, and scaling an account-based growth engine for strategic enterprise accounts with an accent on personalized, account-centric campaigns. Focus on defining the playbook, operationalizing tooling, and proving impact with clear revenue outcomes through multi-channel execution and strong collaboration with Sales and RevOps.

Location: This is a hybrid role requiring 4 days in-office and 1 day remote. Candidates must be able to join the in-person culture in our New York City, San Francisco, or Denver Offices.

Salary: $117,000–$140,000 USD (annual base)

Company

hirify.global is building a product that helps healthcare organizations optimize their revenue cycle operations.

What you will do

• Define and operationalize the account-based marketing strategy across 1:1, 1:few, and 1:many motions for strategic and enterprise accounts.
• Partner with Sales leadership to align on target account lists, buying groups, and expansion opportunities.
• Develop account segmentation frameworks and prioritize accounts based on ICP fit, intent, and revenue potential.
• Create highly tailored, multi-channel campaigns, including personalized content, targeted advertising, sales-aligned outreach, and executive events.
• Own pipeline contribution from ABM and demand programs, tracking new account engagement, MQL → SQL conversion, and opportunity influence.
• Select, implement, and optimize ABM and demand generation tools (e.g., 6sense, Demandbase, RollWorks, Terminus).

Requirements

• 5-7 years in B2B growth marketing with deep experience in ABM and demand generation for mid-market or enterprise SaaS.
• Proven track record of generating and influencing pipeline through account-centric campaigns.
• Experience working closely with Sales on named accounts and complex buying groups.
• Hands-on experience with modern ABM and demand gen platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase, RollWorks).
• Strong strategic thinking and execution precision.
• Exceptional written and verbal communication skills, with a knack for personalization and storytelling.

Culture & Benefits

• Competitive compensation package with heavy value placed on potential upside from equity.
• Minimal hierarchy and broad ranges of experience represented within roles.
• Collaborative environment with close partnership across Sales, RevOps, and Product Marketing.
• Focus on data-driven and metrics-oriented impact tied to revenue outcomes.
• Opportunity to define playbooks, workflows, and best practices in a builder role.