Director, Product Marketing (Wealth Management)

TL;DR

Director, Product Marketing (Wealth Management): Defining product value propositions, narratives, and go-to-market strategies for hirify.global's wealth management offerings, with an accent on accelerating growth and improving client trust. Focus on building cross-sell and upgrade engines, driving integrated marketing campaigns, and translating market insights into product direction.

Location: Remote (North America, specifically Canada and United States)

Company

hirify.global is Canada's largest fintech company, on a mission to help individuals achieve financial freedom by making financial services transparent and low-cost.

What you will do

• Define and own the Wealth Management narrative, positioning, and messaging architecture across the portfolio (Custom Portfolios, Signature Portfolios, Alternative Investments, personal advisor business).
• Lead the development and execution of go-to-market strategies for product launches and iterations, including channel strategy and creative direction.
• Build and optimize the cross-sell and upgrade engine in partnership with Product Engagement Marketing, Product, and Data teams.
• Drive trust through clear performance storytelling, education, and transparency.
• Act as the market and client intelligence hub, translating research and competitive insights into roadmap direction.
• Lead cross-functional operating rhythms with Product, Investment Research, Growth, Brand, Comms, and Data.
• Build and mentor a world-class Product Marketing team, setting standards for craft and execution.

Requirements

• 10+ years in product marketing/GTM roles in technology-led organizations.
• Meaningful experience with investing, wealth, and finance products is a must.
• 8+ years owning PMM strategy end-to-end across multi-product portfolios.
• Proven success driving measurable growth outcomes through experimentation.
• 2+ years leading PMMs or cross-functional GTM workstreams; people management preferred, strong matrix leadership required.
• Comfortable operating in regulated environments, simplifying complex concepts while remaining compliant.
• Strong cross-functional leadership and relationship-building capabilities.

Culture & Benefits

• Competitive salary with top-tier health benefits and life insurance.
• Long-term group savings with employer match using hirify.global for Business platform.
• 20 vacation days + 4 wellness days per year, and unlimited sick and mental health days.
• 90 days away program, allowing employees to work outside of Canada for up to 90 days per calendar year.
• Remote-first team with over 1,500 employees across North America.
• Commitment to DEI and accessibility, with support for accommodations.
• Emphasis on innovation, including adoption of AI and new tooling.

Hiring process

• AI tools may support parts of the hiring process (application review, resume analysis, response assessment).
• Final hiring decisions are made by humans.
• Accommodations and adjustments available during the interview process.