Senior Field Marketing Manager

TL;DR

Senior Field Marketing Manager: Developing and owning integrated marketing plans across East regions and Canada, focusing on aligning with global goals and local market needs. Focus on driving demand generation, optimizing funnel performance, and building cross-functional alignment with sales and technical teams.

Location: This role requires a hybrid work arrangement and is based in the East regions of the United States or Canada, with specific locations mentioned including Raleigh, Austin, and the San Francisco Bay Area. The role requires up to 25% travel based on business needs.

Salary: $130,000–$170,000 OTE (salary and variables)

Company

hirify.global, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape.

What you will do

• Develop and own comprehensive regional marketing strategies that align with hirify.global’s global goals and local market needs.
• Partner closely with Sales, Customer Success, and Technical teams to build integrated plans supporting pipeline, product adoption, and retention.
• Build, monitor, and optimize the regional demand generation funnel (inbound + outbound) using data to drive decisions.
• Own the execution of regional programs, including events, webinars, customer meetups, and partner/channel activations.
• Continuously gather and analyze regional marketing performance data to adapt strategy and influence the product/marketing roadmap.
• Manage the regional marketing budget for maximum impact and build trusted relationships with SAP regional marketing counterparts for co-marketing alignment.

Requirements

• 7+ years of B2B marketing experience, with at least 2+ years owning regional, field marketing or regional go-to-market responsibilities.
• Demonstrated ability to build and execute strategic regional marketing plans that drive measurable business outcomes.
• Strong data orientation, comfortable building and analyzing funnel metrics using CRM/marketing automation/analytics tools.
• Proven experience planning and executing high-impact regional events (conferences, roadshows, user groups, webinars) end-to-end.
• Excellent communication and presentation skills, with the ability to articulate strategy and represent the company externally.
• Flexibility and an entrepreneurial mindset, able to operate autonomously in a fast-paced environment.
• Ability to travel up to 25% based on business needs.

Culture & Benefits

• Hybrid work schedule combining the benefits of remote work and onsite collaboration.
• Dedicated to building a diverse and inclusive workforce through various programs and initiatives.
• Focus on professional development with opportunities for career growth.
• Wellness@hirify.global program offering quarterly reimbursements, daily BrightBreaks, and an annual Wellness Month.
• Health coverage options and a generous annual leave policy tailored to regional standards.
• Robust retirement contributions (ask HR for region-specific offerings).