Global Sr. Digital Marketing Manager (Medtech)

TL;DR

Global Sr. Digital Marketing Manager (Medtech): Developing and implementing digital strategies to drive awareness, engagement, and demand for ZOLL's Public Safety (AED) business in NA, EMEA and LATAM with an accent on paid media, organic and paid search, content marketing, email, and social media. Focus on strengthening ZOLL’s presence within their ecommerce platform to drive visibility, conversion, and customer engagement.

Location: Hybrid

Salary: $125,900.00 to $188,800.00

Company

hirify.global develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally.

What you will do

• Develop and implement integrated digital marketing strategies that support the ZOLL brand in the Public Safety space and commercial objectives.
• Drive awareness and engagement for AED solutions through paid media, organic and paid search, content marketing, email, and social media.
• Act as a digital marketing partner within ZOLL’s distribution channel, offering strategic recommendations to strengthen ZOLL’s presence within their ecommerce platform to drive visibility, conversion, and customer engagement.
• Create digital toolkits, promotional assets, and co-branded content to support partner campaigns and online listings.
• Partner with internal and external teams to optimize product content, imagery, and SEO/SEM for AED-related ecommerce listings.
• Track and analyze ecommerce performance metrics to identify growth opportunities and deliver insights and recommendations to improve digital performance and ROI.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field.
• 8-10 years of experience in digital marketing, preferably with B2B or medical device industries.
• Experience developing or managing digital marketing programs in consumer-oriented industries (e.g., ecommerce, retail, CPG, sporting goods, or health and wellness).
• Demonstrated experience in ecommerce marketing and distributor/partner enablement programs.
• Strong knowledge of SEO/SEM, paid media, analytics platforms, and marketing automation tools.
• Excellent communication, presentation, and relationship-building skills.

Culture & Benefits

• Employees are inspired by a commitment to make a difference in patients' lives.
• Culture values innovation, self-motivation and an entrepreneurial spirit.
• Comprehensive benefits plans.