Senior Lifecycle Marketing Lead (Fintech)

TL;DR

Senior Lifecycle Marketing Lead (Fintech): Building lifecycle programs that drive retention, engagement, and revenue for existing customers across product ecosystems with an accent on subscription attach, upgrade journeys, and multi-product adoption. Focus on architecting multi-channel journeys in Iterable, running experiments tied to business KPIs, and embedding AI into workflows for personalization and optimization.

Location: Hybrid work environment, requiring attendance at our Toronto office three days a week

Company

hirify.global is an all-in-one, collaborative money management platform dedicated to increasing the success rate of small businesses.

What you will do

• Own lifecycle strategy for reactivation, win-back, and existing customer engagement across Revenue products and Subscriptions.
• Architect multi-channel journeys in Iterable across email, push, SMS, and in-app, focusing on repeatable infrastructure and advanced automation.
• Run experiments tied to business KPIs such as ARPU, subscription attach, multi-product adoption, and churn, partnering with Analytics.
• Collaborate cross-functionally with Product, Marketing, Data, Design, and Compliance to shape priorities and align GTM plans.
• Coach junior and mid-level teammates on campaign builds, experimentation, and define best practices for QA and workflow automation.
• Integrate AI to accelerate analysis, content development, and experimentation, identifying opportunities for personalization and optimization.

Requirements

• 5+ years in lifecycle marketing, CRM, or growth marketing, with a track record of building retention and engagement programs.
• Deep expertise in customer segmentation, behavioral analytics, and cross-channel journey design.
• Ability to translate business objectives into clear, effective lifecycle marketing programs and influence cross-functional partners.
• Proficiency in marketing automation platforms like Iterable, Braze, or HubSpot.
• Strong project management skills to manage complex, cross-functional projects.

Nice to have

• Familiarity with AI tools for productivity or analysis.
• Proficiency in SQL.
• Experience marketing fintech products to SMB customers.

Culture & Benefits

• Competitive salary and meaningful equity for all employees.
• Comprehensive health benefits including flexible Health/Wellness Spending Accounts, medical, dental, and vision coverage.
• Flexible vacation (15 days + 5 flex days) and an extra week of office closure during holidays.
• 12 weeks of 100% salary parental leave for all full-time employees.
• Hybrid work environment in Toronto with lunch, snacks, and beverages, in a dog-friendly office with top-tier equipment.
• Opportunities for personal and professional growth through ongoing feedback, mentorship, and coaching.

Hiring process

• Stage 1: 30-minute Google Meet video call with a member of the Talent team.
• Stage 2: 60-minute Google Meet video call with the Director, Lifecycle Marketing.
• Stage 3: 45-minute in-person interview with a member of the Leadership team.
• Stage 4: Take-home case study followed by a 60-minute Google Meet video call with the team.