Regional Product Marketing Manager (Fintech)

TL;DR

Regional Product Marketing Manager (Fintech): Defining and executing a clear, competitive marketing strategy for finance automation solutions with an accent on product positioning, messaging, and go-to-market enablement. Focus on driving demand generation, adoption, and revenue growth for the North American SMB market.

Location: Full-time onsite in Markham, Canada

Company

hirify.global supports businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation processes.

What you will do

• Define and execute the regional product marketing strategy aligned with global priorities and North American market needs.
• Shape clear, differentiated product positioning and value propositions for Finance Automation solutions.
• Enable go-to-market teams with sales tools, battlecards, demos, and presentations.
• Partner with Marketing to design and execute demand-generation campaigns.
• Support pricing and packaging strategy in alignment with market dynamics.
• Act as the voice of the customer and region to inform roadmap and go-to-market decisions.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 5+ years of experience in Product Marketing, Go-to-Market, or related roles.
• Strong experience in B2B SaaS, FinTech, or finance automation solutions.
• Proven ability to translate technical product features into compelling customer value.
• Experience with competitive analysis, market research, and pricing strategy.
• Excellent communication, storytelling, and presentation skills.
• Strong project management skills.

Culture & Benefits

• Support businesses in digital transformation and growth journeys.
• Success is inspired by connections created by diverse teams.
• Opportunity to grow your career, develop skills, and make a real impact.