Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Growing the Active Trader business by turning product innovations into compelling narratives, campaigns, and go-to-market strategies with an accent on understanding clients, market trends, and the competitive landscape. Focus on driving top-of-funnel growth, leading GTM initiatives, leveraging AI, and uncovering trader insights.

Location: Must be located in Canada

Salary: CAD $116,000 - $145,000

Company

hirify.global is Canada's largest fintech company, helping over 3 million users achieve financial freedom by reimagining money management with smart, low-cost technology.

What you will do

• Drive top-of-funnel growth for Active Traders by designing and scaling acquisition strategies that increase qualified trader leads.
• Lead Go-To-Market initiatives for trader products, ensuring messaging is on point and campaigns run smoothly.
• Drive trader insights using personal trading experience, client research, and internal data to uncover growth opportunities.
• Shape positioning and content by translating complex trading products into clear, compelling narratives.
• Run experiments and test ideas to explore product or marketing optimizations.
• Stay ahead of market trends, competitor offerings, and regulations in the trading ecosystem.
• Leverage AI tools to extract insights, streamline processes, and enhance the impact and reach of campaigns.

Requirements

• 5+ years of marketing experience in hyper-growth technology organizations.
• Active trading experience, understanding the behaviors, tools, and motivations of high-frequency traders.
• Proven track record of developing go-to-market plans, shaping positioning, and turning strategy into live campaigns.
• Strong cross-functional collaboration skills, bringing out the best in others for coordinated delivery.
• Comfort diving into data to find growth opportunities, assess campaign impact, and translate insights into action.
• Fluency with AI tools that boost productivity and inform strategy.
• Sharp attention to detail, bias toward action, and a growth mindset.
• Must be located in Canada.

Culture & Benefits

• Remote-first team with over 1,500 employees across North America.
• Top-tier health benefits and life insurance.
• Long-term group savings with employer match using the hirify.global for Business platform.
• 20 vacation days + 4 wellness days per year, and unlimited sick and mental health days.
• 90 days away program allowing employees to work outside of Canada for up to 90 days annually.
• A wide variety of peer and company-led Employee Resources Groups.
• Commitment to diversity, equity, and inclusion, and an accessible candidate experience.