TL;DR

Product Marketing Manager (Fintech): Growing the Active Trader business by turning product innovations into compelling narratives, campaigns, and go-to-market strategies with an accent on understanding clients, market trends, and the competitive landscape. Focus on driving top-of-funnel growth, leading GTM initiatives, leveraging AI, and uncovering trader insights.

Location: Must be located in Canada

Salary: CAD $116,000 - $145,000

Company

%hirify_global% is Canada's largest fintech company, helping over 3 million users achieve financial freedom by reimagining money management with smart, low-cost technology.

What you will do

Drive top-of-funnel growth for Active Traders by designing and scaling acquisition strategies that increase qualified trader leads.
Lead Go-To-Market initiatives for trader products, ensuring messaging is on point and campaigns run smoothly.
Drive trader insights using personal trading experience, client research, and internal data to uncover growth opportunities.
Shape positioning and content by translating complex trading products into clear, compelling narratives.
Run experiments and test ideas to explore product or marketing optimizations.
Stay ahead of market trends, competitor offerings, and regulations in the trading ecosystem.
Leverage AI tools to extract insights, streamline processes, and enhance the impact and reach of campaigns.

Requirements

5+ years of marketing experience in hyper-growth technology organizations.
Active trading experience, understanding the behaviors, tools, and motivations of high-frequency traders.
Proven track record of developing go-to-market plans, shaping positioning, and turning strategy into live campaigns.
Strong cross-functional collaboration skills, bringing out the best in others for coordinated delivery.
Comfort diving into data to find growth opportunities, assess campaign impact, and translate insights into action.
Fluency with AI tools that boost productivity and inform strategy.
Sharp attention to detail, bias toward action, and a growth mindset.
Must be located in Canada.

Culture & Benefits

Remote-first team with over 1,500 employees across North America.
Top-tier health benefits and life insurance.
Long-term group savings with employer match using the %hirify_global% for Business platform.
20 vacation days + 4 wellness days per year, and unlimited sick and mental health days.
90 days away program allowing employees to work outside of Canada for up to 90 days annually.
A wide variety of peer and company-led Employee Resources Groups.
Commitment to diversity, equity, and inclusion, and an accessible candidate experience.