Director, Growth Marketing (Ecommerce)

TL;DR

Director, Growth Marketing (Ecommerce): Creating data-driven growth strategies to drive revenue and optimize performance, focusing on customer acquisition. Focus on building scalable growth engines, improving conversion funnels, and enabling data-first decision-making across acquisition and lifecycle efforts.

Location: Remote

Salary: $170,000-200,000 CAD

Company

hirify.global's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences.

What you will do

• Lead and develop a high-performing global team across MAT, CRO, AI, and Data.
• Define and execute global growth strategies that align with hirify.global’s business goals across markets and verticals.
• Drive experimentation and data analytics to optimize lead generation, lead scoring, conversion funnels, and retention efforts.
• Own the global marketing tech stack and automation strategy to ensure scalable and efficient execution of campaigns.
• Lead CRO efforts across web properties, collaborating with UX, design, and content teams to continually test and improve user journeys.
• Partner with the Data Office to define KPIs, build dashboards, and create a culture of performance measurement and iterative improvement.

Requirements

• 8–12+ years of experience in growth marketing, performance marketing, or marketing operations, ideally in a global SaaS or eCommerce environment.
• 5+ years of experience leading teams, including cross-functional and remote teams.
• Proven success in managing or scaling Marketing Automation/AI, CRO, and/or Data teams.
• Deep understanding of modern marketing tech stacks (e.g., Salesforce, HubSpot/Marketo, Google Cloud Platform, BigQuery, Fivetran, Looker, GA4, Clay (CMS, CDPs).
• Strong analytical mindset with a track record of leveraging data to drive marketing performance.
• Fluency in English as a working language is required for this position.

Nice to have

• Experience in the POS, retail tech, or hospitality tech industries.
• Familiarity with privacy regulations (GDPR, CCPA) as it relates to data collection and marketing practices.

Culture & Benefits

• Flexible paid time off and remote work policies.
• Equity options.
• Contributions to your pension plan.
• Training opportunities to grow your skills and career.
• Health and wellness credit.
• Time off to volunteer and give back to your community.