Senior GTM Enablement Specialist (AI)

TL;DR

Senior GTM Enablement Specialist (AI): Developing and executing enablement programs for sales and customer success teams to accelerate productivity and drive revenue growth with an accent on strategic alignment, content development, and tool optimization. Focus on mastering AI for internal efficiency and enabling GTM teams on AI-powered products, and using data to measure impact.

Location: This role is hybrid within Germany, with the option to work remotely within Germany with biweekly office attendance in the Chemnitz HQ. Also available in Cologne, Berlin, Chemnitz, Dresden, Leipzig, Munich.

Company

hirify.global is a Unicorn company building an industry-leading AI-native Employee Experience Platform that connects and empowers employees.

What you will do

• Define and execute enablement strategies aligned with business goals.
• Create and manage enablement resources, collaborating with Product Marketing and partnership teams.
• Optimize sales tools (Salesforce, Gong, Learning360, Highspot) and leverage AI for efficiency.
• Partner with managers to develop coaching frameworks and provide performance feedback.
• Track and analyze GTM performance metrics to iterate on enablement programs.
• Act as a liaison between Sales, Marketing, Product, and Customer Success.

Requirements

• Minimum 3 years in a Go-To-Market role (SDR, AE, Solutions Engineering, Customer Success) with a track record of high performance.
• Proven experience in Sales Enablement, Product Marketing, or a related field.
• Strong understanding of sales methodologies, processes, and tools.
• Excellent facilitation, coaching, and training delivery skills.
• Ability to create compelling content and deliver engaging programs.
• Native German speaking and C1 English fluency required.
• Analytical mindset with experience using data to inform decisions.
• Familiarity with Salesforce, Gong, and other sales enablement platforms.
• Proficiency in leveraging AI to create scale, drive productivity, and measure impact.

Culture & Benefits

• Competitive compensation including a Long Term Incentive Plan (LTIP).
• Flexible working time models and hybrid work with a yearly flex work allowance of €1560.
• 31 vacation days annually (including one floating holiday), plus pro rata fully paid Fridays off during August.
• Monthly Wellbeing Allowance of €35.
• Company pension scheme.
• One volunteers day off per year for supporting a social project.