Senior Product Marketing Manager, Growth (AI)

TL;DR

Senior Product Marketing Manager (AI): Driving activation and expansion across hirify.global's AI productivity product suite with an accent on product-led growth strategies, messaging, and cross-functional alignment. Focus on defining user experience for product adoption, converting single-seat users to multi-seat accounts, and understanding user triggers for expansion.

Location: Remote (United States). Base pay may vary depending on location within two compensation zones.

Salary: $170,000 - $205,000/year (USD)

Company

hirify.global is an AI productivity platform, comprising products like Grammarly, Coda, Mail, and Go, aiming to unlock human potential for over 40 million people and 50,000 organizations worldwide.

What you will do

• Drive cross-product activation by defining user experience and adoption across the product ecosystem, identifying friction points and opportunities.
• Co-develop product-led growth (PLG) strategies to convert single-seat users into multi-seat accounts using segmented value messaging.
• Partner with Inbound PMMs to shape product narratives, defining how products connect in a cohesive, customer-first story.
• Equip go-to-market and Product teams with clear narratives, positioning, and insights to support expansion efforts.
• Partner with research and data teams to deeply understand users, identifying triggers, behaviors, and moments signaling readiness for cross-product adoption and team expansion.

Requirements

• 6+ years of experience in Product Marketing or Growth roles, ideally at a B2B SaaS or PLG company.
• Proven success driving user activation, cross-product adoption, or team expansion through self-serve or hybrid models.
• Deep understanding of product analytics and user segmentation.
• Exceptional storytelling and positioning skills, with a focus on crafting evocative, differentiated product messaging.
• Strong collaboration skills and adaptability, comfortable working across Product, Growth, and Sales teams.
• Comfort operating in ambiguity and effectively turning insights into strategy.

Nice to have

• Experience in marketing a multi-product ecosystem.
• Familiarity with usage-based or seat-based expansion models.
• B2B and B2C experience.

Culture & Benefits

• Competitive pay and comprehensive benefits package.
• Excellent health care, including medical, dental, vision, mental health, and fertility benefits.
• Disability and life insurance options, alongside 401(k) matching.
• Paid parental leave, 20 days of paid time off, 11 paid holidays, and unlimited sick days.
• Stipends for home office, caregiver, pet care, and wellness.
• Admission discounts and various learning and development opportunities.