Investment Product Marketer (Fintech)

TL;DR

Investment Product Marketer (Fintech): Developing and executing integrated go-to-market strategies for structured investments and annuities platforms with an accent on defining positioning, messaging, and value propositions for new product launches. Focus on creating high-impact marketing and sales enablement tools and leading multi-channel campaigns leveraging data-driven insights.

Location: Hybrid (Greenwich, Connecticut, United States). Employees are required to work in the office Monday-Thursday, with remote flexibility on Friday.

Salary: $120,000–$140,000

Company

hirify.global is a fintech company focused on alternative investments and wealth management platforms.

What you will do

• Develop and execute integrated go-to-market strategies for Structured Investments and Annuities.
• Partner with Product and Sales teams to define positioning, messaging, and value propositions.
• Create high-impact marketing and sales enablement tools including presentations, fact sheets, and case studies.
• Develop educational content and thought leadership pieces for complex investment concepts.
• Lead multi-channel marketing campaigns across email, digital, social, webinars, and events.
• Act as a strategic partner to Product, Sales, and Client Relationship teams, ensuring marketing initiatives support core KPIs.

Requirements

• Bachelor’s degree in marketing, business, finance, or a related field.
• 7+ years of experience preferably within the fintech, wealth management, or alternative investments sectors.
• Strong analytical, communication, and storytelling skills.
• Proven track record of building and managing integrated marketing plans and campaigns.
• Experience marketing structured investments, annuities, or alternative investments.
• Familiarity with advisor distribution channels.

Culture & Benefits

• Comprehensive compensation package including salary, equity for all full-time employees, and an annual performance bonus.
• Employer-matched retirement plan.
• Generously subsidized healthcare with 100% employer-paid dental, vision, telemedicine, and virtual mental health counseling.
• Parental leave and unlimited paid time off (PTO).
• Collaborative mindset with strong project management skills.