Lifecycle Marketing Manager (AI)

TL;DR

Lifecycle Marketing Manager (AI): Independently leading complex, data-driven lifecycle marketing initiatives for a dynamic financial ecosystem, with an accent on multi-channel strategy design, performance analysis, and cross-functional partnership. Focus on scaling engagement strategies for diverse customer segments and leveraging AI to automate and uplevel workflow efficiency across all marketing stages.

Location: Remote (US only)

Salary: $108,200–$202,800 USD (based on US location zone)

Company

hirify.global is a technology company building products like Cash App, Afterpay, and Bitkey to increase access to the global economy and redefine relationships with money.

What you will do

• Independently lead lifecycle marketing initiatives from problem definition through execution and iteration.
• Design and execute multi-channel lifecycle strategies for complex customer journeys, including multi-stakeholder audiences.
• Analyze performance data using SQL and dashboards to generate insights and inform growth strategies.
• Partner cross-functionally with Product, Analytics, Martech, and Creative to build and maintain project roadmaps.
• Contribute to the evolution of lifecycle growth infrastructure, including data foundations and experimentation frameworks.
• Use AI to uplevel and automate work across strategy, asset development, deployment, and analysis.

Requirements

• 5+ years of experience in lifecycle, CRM, or growth marketing in a B2C product environment.
• Strong analytical skills, with SQL proficiency required.
• Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud).
• Experience with AI in automating strategic and operational tasks.
• Experience partnering cross-functionally with Product, Analytics, Creative, and Engineering teams.
• Exceptional attention to detail and clear, structured communication skills.

Nice to have

• Experience working on marketing or growth initiatives for families, teens, or multi-user accounts.
• Familiarity with regulated, trust-sensitive, or age-restricted products (e.g., fintech, education, healthcare).
• Experience designing lifecycle journeys that balance trust-building, education, and product adoption.

Culture & Benefits

• Remote work flexibility, supporting employees globally across office and remote locations.
• Comprehensive benefits including medical insurance, flexible time off, retirement savings plans, and modern family planning.
• Commitment to building an inclusive economy and an equitable workplace as an equal opportunity employer.
• Provision of reasonable accommodations to disabled applicants throughout the recruitment process.

Hiring process

• Automated AI tools may be used to evaluate job applications for efficiency and consistency, complying with local regulations.