Senior Marketing Lead (Events)

TL;DR

Senior Marketing Lead (Events): Leading marketing strategy, execution, and performance for consumer, luxury, sport, entertainment, and leadership events with an accent on data-led decision-making and campaign performance. Focus on identifying new revenue streams, managing a team of marketing professionals, and collaborating with cross-functional teams to optimize use of channels and audience insights.

Location: Hybrid (averaging two to three days onsite) in London, UK

Company

The hirify.global is a leading global news organisation known for its authority, integrity and accuracy.

What you will do

• Lead marketing strategy and execution for B2C, luxury, sport, entertainment, and leadership events.
• Drive performance through data-led decision-making and alignment with business goals.
• Manage budgets, report on ROI and registration performance, and ensure marketing results inform ongoing strategy.
• Manage, support, and empower a team of three marketing professionals.
• Collaborate with cross-functional teams to optimize the use of FT channels and subscriber data.
• Establish and maintain a strong relationship with the Editorial team and project team for FTWeekend Festivals.

Requirements

• 7+ years in marketing, ideally in events/media, with at least 2 years in a leadership role.
• Proven record of delivering coordinated campaigns that drive audience and revenue.
• Skilled in partner management and cross-functional collaboration.
• Strong analytical, organizational, and project management capabilities.
• Familiarity with CRM, registration, and customer data tools.
• Experience working with editorial/media teams is a plus.

Nice to have

• Experience in commercial marketing strategy for large-scale or premium events.
• Ability to identify new revenue streams or audience growth opportunities.

Culture & Benefits

• Generous annual leave and inclusive parental leave packages.
• Medical cover and subsidised gym memberships.
• Opportunities to give back to the community.
• 50% hybrid working model (averaging two to three days onsite).
• Open to accommodating specific flexible working pattern requests where feasible.