General Manager (Marketing)

TL;DR

General Manager (Marketing): Leading the evolution of hirify.global’s marketing function, translating business objectives into measurable outcomes, and driving enterprise-wide marketing transformation. Focus on shaping company-wide strategy, influencing executive decision-making, and embedding AI/tools to improve efficiency and effectiveness.

Location: Hybrid (London, UK)

Company

hirify.global has been a leading branded television provider for over 30 years, entertaining the nation with a portfolio of comedy, entertainment, factual, and drama brands.

What you will do

• Lead and develop a high-performing marketing team, fostering an inclusive environment.
• Define and evolve the long-term marketing vision and strategy in alignment with business goals and digital transformation.
• Act as a strategic advisor to the CMO and executive leaders, influencing board-level decisions and long-term growth planning.
• Drive transformation across the marketing ecosystem, including embedding AI tools to improve efficiency and effectiveness.
• Lead strategic and creative development of all hirify.global brands, ensuring creative excellence and innovative campaigns.
• Own marketing commercial performance metrics across the customer lifecycle and ensure appropriate resources, budgets, and processes are in place.

Requirements

• Extensive experience in creating and implementing a long-term vision and strategy linked to business goals.
• Extensive experience leading a high-performing department/team with clear strategic vision and motivating goals.
• Proven expertise in scaling B2C companies in fast-growing digital industries and linking marketing activity to financial outcomes.
• In-depth experience applying research and data insights to develop strategy and maximize ROI.
• Demonstrable track record of driving creative excellence and raising creative standards.
• Experience leading organizational change within marketing functions, including upskilling teams and adapting to emerging trends and technologies like AI.
• English: B2 required

Culture & Benefits

• Hybrid work environment with a mixture of home and office working, with an agreed split based on role, team needs, and personal preference.
• Commitment to diversity and inclusion, ensuring equal opportunity and a culture of fairness and respect.
• Opportunities to build and maintain relationships, foster collaboration, and creativity in the office.

Hiring process

• Recruiter Phone Screen
• First Stage Video Interview
• Second Stage In-Person Interview
• Offer