Senior Marketing Operations Specialist (Marketo)

TL;DR

Senior Marketing Operations Specialist (Marketo): Overseeing and executing best-in-class marketing campaigns within the North America region, leveraging a robust martech stack with an accent on technical guidance, campaign optimization, and automation. Focus on designing scalable workflows in Marketo, analyzing performance to increase ROI, and streamlining operational efficiencies.

Location: Remote (US)

Salary: $107,000–$155,000 annually

Company

hirify.global is a global company focused on empowering collaboration and fostering play, with an inclusive and diverse culture.

What you will do

• Serve as the Strategic Lead for marketing operations in the NAM region, providing technical expertise on the martech stack.
• Oversee and execute marketing campaigns and initiatives, ensuring on-time and accurate delivery.
• Administer and maintain Marketo, designing workflows, nurtures, and advanced reporting solutions.
• Analyze campaign performance to identify opportunities for improvement and implement optimization strategies.
• Document and implement process enhancements to streamline campaign execution and marketing operational efficiency.
• Partner with internal departments to align systems, tools, and data strategies, ensuring seamless integration.

Requirements

• Marketo Certified Expert (required) or equivalent certification.
• Bachelor’s degree in Marketing, Business, or a similar field, or relevant industry experience.
• 5+ years of experience in marketing operations, campaign execution, and managing marketing automation platforms.
• Proven expertise in creating strategic, scalable, and impactful marketing workflows in Marketo.
• Advanced proficiency in Marketo, including workflows, segmentation, email campaigns, landing pages, and reporting.
• Working knowledge of Salesforce.

Nice to have

• Familiarity with Marketo Measure (formerly Bizible) and Tableau.
• Experience working in regional roles, particularly in North America (NAM).
• Strong project management and organizational skills.

Culture & Benefits

• Hybrid work model with flexibility for remote work from most locations.
• Inclusive and diverse culture that values individual contributions.
• Comprehensive and competitive benefits packages designed for overall wellbeing.
• Supports a culture encouraging good physical, financial, emotional, intellectual, and social wellbeing.
• Empowers collaboration and fostering play, allowing teams to collaborate/learn from anywhere.